Charlotte's Web · 19 hours ago
Email/SMS Marketing Specialist
Colorado, United States
Full-time
Remote
Entry, Mid Level
$60K/yr - $68K/yr
2+ years exp
Maximize your interview chancesCannabisE-Commerce
Hiring Manager
Briene Coleman
Insider Connection @Charlotte's Web
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Build and schedule email marketing campaigns aimed at engaging customers and driving sales.
Create and execute SMS marketing campaigns to complement email efforts.
Develop and maintain automated email workflows, such as welcome series and cart abandonment flows.
Analyze the performance of email and SMS campaigns (e.g., open rates, click-through rates, conversions) and adjust strategies as needed.
Assist the CRM Manager in audience segmentation to ensure personalized and targeted campaign efforts.
If applicable, work with platforms such as Yapto and Recharge to manage subscription-based campaigns and loyalty, referral programs.
Develop and refine email and SMS strategies based on the customer journey, improving retention and customer loyalty through targeted touchpoints.
Other duties as assigned
Qualification
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Required
2-4 years of experience in email and SMS marketing.
Bachelor's degree in Marketing, Communications, or a related field.
Proficiency in email marketing platforms like Mailchimp or Klaviyo and SMS tools.
Strong analytical skills to assess campaign performance and make data-driven decisions.
Excellent organizational skills with the ability to manage multiple campaigns simultaneously.
Strong understanding of social media platforms.
Experience with e-commerce or customer lifecycle marketing.
Strong understanding of audience segmentation and customer personalization.
Creative thinker with a results-driven approach to campaign improvements.
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot) and SMS marketing platforms (e.g., Attentive, Twilio).
Strong analytical skills and familiarity with data visualization tools.
Knowledge of email best practices, including deliverability, sender reputation, and design optimization for mobile.
Basic HTML/CSS skills for email design and layout adjustments.
Excellent writing and editing skills, with a strong attention to detail.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Preferred
A background in subscription or loyalty platforms like Yotpo or Recharge.
Benefits
Medical/dental/vision insurance
Pet insurance
401K match
Short and long-term disability
Paid days off
Sick time
Discretionary bonus
Company
Charlotte's Web
Charlotte's Web develops and distributes hemp-derived cannabidiol wellness products.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$292.06MKey Investors
British American Tobacco
2022-11-15Post Ipo Debt· $56.8M
2022-10-17Post Ipo Equity· $4.22M
2020-06-18Post Ipo Equity· $57.09M
Leadership Team
Deanie Elsner
CEO
William Morachnick
Chief Executive Officer
Recent News
2024-11-06
Company data provided by crunchbase
