Morgan & Morgan, P.A. · 6 days ago
Senior Media Buyer
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Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. They are seeking a Senior Media Buyer to lead local media buying efforts, maintain vendor relationships, and ensure effective campaign delivery across various platforms.
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Responsibilities
Local spot media buying across multiple markets for various mediums; including TV, Radio, Cable, and Local Streaming.
Cultivate and maintain strong, professional relationships with all local media partners.
Maintain and analyze posts by market, including sending monthly post updates to vendor partners, requesting UD schedules and/or requesting cash suspensions if necessary.
Deliver consistent, excellent pricing through annual negotiations.
Develop deep understanding of the legal category.
Review PI Intakes each Monday.
Review daily Media Monitors new creative + new advertiser emails each Monday.
Review and write detailed competitive reports each week; including deep dive information and as well as reaching out to local reps to request competitive intel.
Be the local media expert for each market; including the legal competitive landscape, detailed knowledge of all station vendor partners, posts, trending with IMPS, key personnel at each station ownership group, etc.
Ability to evaluate sponsorship opportunities as they are offered by vendor partners.
Make recommendations for markets with issues.
Monitor campaign delivery weekly and monthly via Sigma, post logs, etc.
Aid the billing team with credits, resolve missing invoice issues, etc.
Enter buys into buying system and send orders to vendors.
Communicate effectively with external and internal media teams.
Ability to prioritize projects to meet internal and external deadlines.
Responsible for the growth & development of their respective assistant.
Qualification
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Required
Bachelor’s Degree
15+ years of media buying experience within an agency setting
Strong organization skills with great attention to detail
A solid work ethic with the self-motivation needed to exceed expectations
Ability to function effectively under tight deadlines
Strong local rep rapport
Willingness to step out of assigned role to support team members
Ability to interpret research data
Proficient in Microsoft Office
Effective written/verbal communications skills
Excellent proofreading skills
Preferred
Experience using Freewheel/Strata preferred
5+ years Freewheel/Strata experience
Strong proficiency with Microsoft products; Word, Excel, and PowerPoint
Strong proficiency with Google Workspace; Google Docs, Sheets, Forms, and Slides
Benefits
Medical and dental insurance
401(k) plan
Paid time off
Paid holidays
Company
Morgan & Morgan, P.A.
John Morgan became a lawyer with a simple mission: To fight for the people, and not the powerful.
Funding
Current Stage
Late StageRecent News
The Economic Times
2024-12-03
bloomberglaw.com
2024-11-25
Daily Business Review
2024-11-14
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