Bounteous ยท 19 hours ago
Associate Director, Personalization
United States
Full-time
Remote
Entry, Mid, Senior Level
$118K/yr - $158K/yr
5+ years exp
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Responsibilities
Drive the growth and adoption of testing and personalization initiatives, leveraging advanced technologies to deliver impactful results
Develop and implement data-driven testing and personalization strategies that align with client business objectives
Create detailed project plans, outlining tasks, milestones, timelines, deliverables, dependencies, and ownership to ensure seamless execution
Analyze campaign performance by generating reports, providing actionable insights, and refining iterative testing plans to maximize effectiveness
Accelerate activation of testing and personalization strategies, ensuring measurable ROI on client CRO investments
Optimize testing and personalization efforts through robust audience segmentation and strategic targeting
Provide expert consulting and roadmap development for website optimization and tailored customer experience strategies
Collaborate with design teams to design user journeys and finalize content for A/B testing and personalization initiatives
Maintain comprehensive documentation of testing and personalization workflows, proactively identifying areas for improvement
Lead a team of Personalization Specialists to execute multiple client projects
Uncover opportunities for expansion and enhancement to foster account growth and performance
Oversee the configuration, administration, and operation of CRO platforms to support multi-channel campaign efforts
Conduct audits of CRO platform configurations, providing actionable recommendations to improve performance and scalability
Serve as a senior subject matter expert and trusted advisor; actively support business development initiatives
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Drive the growth and adoption of testing and personalization initiatives, leveraging advanced technologies to deliver impactful results
Develop and implement data-driven testing and personalization strategies that align with client business objectives
Create detailed project plans, outlining tasks, milestones, timelines, deliverables, dependencies, and ownership to ensure seamless execution
Analyze campaign performance by generating reports, providing actionable insights, and refining iterative testing plans to maximize effectiveness
Accelerate activation of testing and personalization strategies, ensuring measurable ROI on client CRO investments
Optimize testing and personalization efforts through robust audience segmentation and strategic targeting
Provide expert consulting and roadmap development for website optimization and tailored customer experience strategies
Collaborate with design teams to design user journeys and finalize content for A/B testing and personalization initiatives
Maintain comprehensive documentation of testing and personalization workflows, proactively identifying areas for improvement
Lead a team of Personalization Specialists to execute multiple client projects
Uncover opportunities for expansion and enhancement to foster account growth and performance
Oversee the configuration, administration, and operation of CRO platforms to support multi-channel campaign efforts
Conduct audits of CRO platform configurations, providing actionable recommendations to improve performance and scalability
Serve as a senior subject matter expert and trusted advisor; actively support business development initiatives
Preferred
5+ years of experience in product management, testing, and personalization with a proven track record driving customer experience improvements
Digital-first agency experience strongly preferred
Strong understanding of digital marketing and data reporting
Hands-on experience with Customer Data Platforms (CDPs), marketing automation tools, and omni-channel campaign management platforms
Experience working with tools such as Adobe Target, Optimizely, Adobe Analytics, and Google Analytics
Familiarity with tag management systems and data layers
Basic proficiency in HTML, CSS, and JavaScript
Web development experience, including understanding of database management and APIs
Self-motivated, responsive, professional, and dedicated to achieving customer success
An innovative, problem-solving mindset, with a focus on delivering solutions
Exceptional organizational, presentation, and written/verbal communication skills
Proven ability to pick up new technology/tools quickly and proficiently
Demonstrated success thriving in a team-oriented environment that prioritizes accountability, continuous learning, and adaptability
Fluent in English; confident leading client meetings and discussions
Bachelor's degree in marketing, computer science, information technology, related field, or equivalent work experience preferred
Company
Bounteous
Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.
501-1000 employees
H1B Sponsorship
Bounteous has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (16)
2021 (12)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2021-08-03Private Equity
Leadership Team
Keith Schwartz
Chief Executive Officer
Seth Dobbs
Chief Technology Officer
Recent News
2024-11-05
2024-05-24
Company data provided by crunchbase
