Higher Logic · 1 day ago

Customer Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Develop and implement strategic cross-selling and up-selling plans to maximize revenue and reduce churn of existing customers.

Work with product marketing to tailor product recommendations that enhance the customer experience and satisfaction.

Work cross-departmentally with customer sales executives and customer success managers (Advisors) to understand customer needs and identify sales enablement marketing needs.

Track and analyze sales performance metrics to refine strategies and improve results.

Conduct outreach to customers for case studies and customer references, coordinating all necessary elements.

Support overall marketing department with tasks including, but not limited to, setting up Gong flows, creating and sending campaign emails, and creating landing pages.

Organize and execute webinars, lunch & learns, and customer group demos, including managing zoom questionnaires, website updates, email builds and sends, Salesforce campaigns, and collaborating with Revenue Operations on marketing automation items.

Own G2 and Capterra presence, including sourcing reviews and strategizing on leveraging these relationships.

Support product marketing and partner marketing initiatives, as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingCross-selling campaignsUp-selling campaignsCRM software proficiencySales analytics toolsData analysisMonday.comGongHubSpotSalesforce