57 applicants

Company

HubSpot · 18 hours ago

Principal Brand Marketing Manager - Brand Advertising and Partnerships

United States

Full-time

Remote

Senior Level, Lead/Staff

$114K/yr - $182K/yr

10+ years exp

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Be responsible for the brand strategy and creative advertising at mid-funnel and direct response that increases consideration and conversions (demos, signups, leads)

Develop and review creative, messaging, and copy aimed at driving consideration and conversions

Become a product and audience expert, understanding our audience’s pain points and how HubSpot helps solve them

Work cross-functionally with global teams across the organization to transcreate work for key markets

Familiarize yourself with upper-funnel brand campaigns and work to create a consistent brand experience down-funnel

Provide creative feedback to internal and external partners in a way that is clear, empowering, and empathetic

Work with the revenue operations and direct response paid teams to report on campaign success and make optimization recommendations for campaigns

Evaluate, manage, and report on the success of partnerships, including working with cross-functional teams to develop creative and content, and oversee in-person events in connection with the partnership

Generate new ideas for how HubSpot can reach our audience in fresh, breakthrough ways that turn heads and capture outsized attention

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand marketing experienceFull-funnel advertisingCampaign strategy developmentPerformance marketing knowledgeCreative advertisingPartnership managementCampaign optimizationSocial media knowledgePaid media strategiesCreative feedbackData analysisCross-functional collaboration

Required

Have 10+ years of experience as an individual contributor in a brand marketing role at an agency or in-house

Are passionate about full-funnel advertising, especially mid-funnel and direct response, and have experience developing campaign strategy and creative advertising for the mid-funnel and direct response that increases consideration and conversions (demos, signups, leads)

Have a deep understanding of performance marketing and how brand marketing can influence performance goals

Have experience creating strategic and tactical briefs for agency partners, creators, and internal teams

Have experience managing partnerships and activations and building long-term programs that help increase brand awareness, sentiment, and consideration

Are able to set campaign goals, analyze campaign data to make optimizations, and report on campaign success and brand health metrics

Consistently have delivered results in their role, exceeding/overperforming against key brand and direct response metrics

Working with external vendors, like agency partners and creators, and have a proven track record of collaborating with them to build successful demand campaigns

Are familiar with paid media channels, campaign managers, and developing paid media strategies along with internal teams and agency partners

Preferred

Are knowledgeable about social media, influencer marketing, and paid media and their impact on brand

Are naturally curious and have a drive to learn more

Are able to communicate ideas and decisions clearly across teams and to leadership

Company

HubSpot

Glassdoor

4.0

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Founded in 2006

Cambridge, Massachusetts, USA

5001-10000 employees

http://www.hubspot.com

H1B Sponsorship

HubSpot has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (61)

2022 (103)

2021 (88)

2020 (33)