77 applicants

Company

Availity · 1 day ago

Senior Product Marketing Manager (Remote)

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Build deep understanding of market trends, buyer (and user) personas, client needs and preferences, and value drivers relating to your assigned products and Availity at large.

Analyze & document competitors and industry dynamics to optimally position our capabilities in context of market opportunities and challenges we can solve for.

Develop clear, value-based positioning for assigned products, communicating the unique differentiation for targeted buyer personas / target markets, the problems the product is intended to solve, and quantifying impact / outcomes.

Create and implement strategic marketing plans to commercialize new and existing products – in close collaboration with cross-functional teams, such as sales, product management, and marketing.

Plan and execute launch programs to generate excitement and awareness amongst clients and prospects.

Coordinate launch activities across multiple channels, such as client communications, advertising, PR, events, digital marketing.

Support the development of compelling messaging, communications and content that resonates with our target audience.

This includes creating sales collateral, PowerPoint presentations, product guides, website content, thought leadership, and other marketing materials.

Build content to support strategic events, including Availity Connects and Availity Connects Virtual webinars.

Coordinate 'ready to talk' and 'ready to sell' activities for sales.

Provide sales teams with the necessary tools, training and resources to effectively sell the product.

This may involve developing sales presentations, competitive battlecards, and more.

In partnership with product management, gather feedback from clients through advisory board meetings, interviews, research, and other methods to gain insight into client satisfaction, preferences and pain points.

Leverage these 'voice of the customer' insights to inform product and marketing strategies and positioning.

Work closely with product management teams / 'bullet trains' to align product roadmaps to marketing strategies.

Build strong relationships with internal stakeholders and external partners to drive product success.

Take an active role in strategic sales calls and customer-facing activities when needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingHealthcare ExperienceContent DevelopmentGo-to-market StrategySales EnablementMarket AnalysisStrategic Marketing PlansPragmatic Marketing CertificationProduct Management

Required

Have a bachelor’s degree or equivalent business experience.

Have over five years of experience in product marketing or product management experience in a high tech or health care environment. Healthcare background is required to be considered for this role.

Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.

Must thrive in an entrepreneurial, fast-paced environment.

Have exceptional written and verbal skills.

Are creative and a persistent problem-solver.

Must be collaborative - working well across functional groups to drive projects.

Can travel to support the needs of the business (1-2 per quarter).