The Sage Group · 1 day ago
Product Marketing Manager B2C Tech
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Responsibilities
Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies.
Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you’re driving.
Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement.
Qualification
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Required
Bachelor’s degree
2-3 years+ of experience in product marketing
B2C Tech Product Marketing is a must
Marketing Product Launch experience
Experience in applying consumer insights to inform and optimize the product experience
Very strong written and verbal communication skills
Thrives in a fast-paced environment and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
Experience developing strategies to solve ambiguous and complex problems
Preferred
Growth marketing/ lifecycle marketing experience
Two-sided marketplace experience
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.