AICPA · 19 hours ago

Media Sales Marketing Specialist - Contract

Durham, NC

Full-time, Contract

Remote

Entry Level

$25/hr - $35/hr

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Responsibilities

Support transfer of Marketing database from Higher Logic to Salesforce (internal). Short-term build outbound email campaigns using existing infrastructure.

Attend weekly sales team meetings to understand inventory that needs to be sold and types of leads needed. Understand which leads have been closed and lost, closed and won, not closed to understand pipeline performance. Identify new inventory opportunities and type of advertiser they would appeal to

Develop campaigns to deliver new leads based on unsold inventory/new inventory

Develop new Media packs based on advertiser audience segmentation.

Work with the journey development team to identify new inventory and ideal media advertisers to enhance the journey and engagement

End of month reporting : provide insights into the pipeline and campaign performance and overall contribution to the Sales team and their achievements.

Qualification

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Media SalesMarketingSalesforceEmail CampaignsData Analysis