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Company

Association of American Medical Colleges (AAMC) · 23 hours ago

Director, Digital Engagement

Washington, DC

Full-time

Remote

Director/Executive

$113K/yr - $210K/yr

8+ years exp

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Responsibilities

Develop overarching campaign/initiative digital communications strategies and plans that include goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.

Provide strategic input to innovate and deliver digital solutions based on market research, focus groups, surveys, and user experience studies.

Identify new opportunities for digital content and spearhead execution of these initiatives.

Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, conversions, and other relevant KPIs.

Display extensive knowledge on integrating digital and traditional channels effectively.

Manage staff with duties including social media, enterprise email, virtual communities, and other digital-related duties as assigned.

Ensure a dynamic, growing, engaged presence on social media, including new platforms, and virtual communities.

Develop and oversee execution of an overarching content strategy and editorial vision for enterprise email and develop organizational standards and practices.

Work across the enterprise to identify opportunities to promote enterprise-level thought leadership, including AAMC original research, best practices, and policy advocacy.

Develop and implement staff training and workshops related to AAMC’s digital strategy with the goal of improving digital engagement skillsets.

Co-lead the AAMC Virtual Communities Core Group to help identify recommendations for enterprise technology platform solutions, governance, and community management.

Develop and maintain dashboards for the AAMC social, virtual communities, and email platforms

Proficient with using reporting and analytics tools (Hootsuite, Sprout, Salesforce, etc.)

Act as the AAMC social, email, and communities reporting SME

Provide regular updates and status to supervisor, stakeholders and business partners

Leverage available management tools for digital operations including social media, communities, and email (i.e. SharePoint, Monday)

Maintain content calendar

Collaborate with Strategic Communications on long-term priorities and plans

Create content when needed, especially during 'surge' busy periods such as LSL.

Qualification

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Digital strategy developmentSocial media managementContent strategy developmentProject management toolsAnalytics toolsCreative content developmentSEO familiarityGoogle AnalyticsSocial publishing platformsVirtual community management

Required

Bachelor’s degree required.

8-10 years related work experience plus 3 years supervisory experience or 3 years of experience managing a specialized program.

Team player with the confidence to take the lead and guide other employees or stakeholders when necessary (i.e., content development, creation and editing of content, and online reputation management).

Possesses demonstrated professional experience of excellent written communications skills as applied to digital media; Displays ability to effectively communicate information and ideas in written, graphic, and video formats.

Must be social media savvy and proficient in modern technology, as well as demonstrate creativity and proven immersion in current digital and social media; demonstrate ability to map out strategy and then drive that strategy proven by testing and metrics.

Exhibit the ability to jump from the creative side of social marketing to analytical side and able to demonstrate why new ideas are analytically sound.

Experience collaborating and managing work via a project management tool such as Monday, Wrike, Trello, or Asana.