52 applicants

Company

ACL Digital · 20 hours ago

Event Marketing Specialist

Sunnyvale, CA

Contract

Remote

Mid Level

$30/hr - $34/hr

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Hiring Manager

Alka Sarkar

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Responsibilities

Deliver led events, trade show events, and partner events. These are physical, virtual, and hybrid.

All aspects of event management from initial concept (working with our sales teams) through to post event follow up is owned by the job holder.

Maintaining and executing a fully integrated marketing plan that fits seamlessly with the sales objectives for the accounts.

Assessing the ‘fit’ of corporate marketing campaigns to the accounts working with the wider marketing team to adapt and introduce them as appropriate.

Driving engagement with customers by creating a regular cadence of communications with customer contacts which includes content development, writing and editing of traditional and social media, list/database management, and response metric tracking/reporting.

Leading the development of customized events and assisting with the execution as appropriate.

Presenting and evangelizing relevant business and technical content on webcasts, events and in sales presentations to audiences that ranges from in-the-field sales/SEs to Marketing, sales and product management teams.

Managing a marketing budget of dedicated OPEX funding (and MDF if appropriate).

As an individual contributor, have a range of marketing skills to execute the plan and to take on new tasks as plans change to get the job done.

Ability to thrive in a fast-paced work environment with limited direction/supervision as well as adapt to continually changing priorities and aggressive project timeframes.

Strong collaboration skills to interact and influence key stakeholders in the business groups, marketing, field and channel teams.

A can-do attitude and the ability to develop creative solutions to problems.

Priority driven. The ability to assess the opportunities most likely to drive success and priorities them.

B2B marketing experience in the technology sector.

An appreciation of telecoms technologies.

A good understanding of service provider business models and their challenges.

Outstanding communication skills to quickly analyze information and use that analysis to concisely and accurately communicate a recommended course of action.

Familiarity with marketing and sales automation systems such as Eloqua and salesforce.com.

Experience of digital marketing techniques and platforms.

Frequent travel across North America to support physical events.

Assist with marketing campaigns in the field, such as, events, or product demonstrations, while also managing administrative tasks like data entry, reporting, budget tracking, and coordinating logistics related to their field activities, attending sales calls to provide marketing updates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing experienceEvent managementMarketing automation systemsDigital marketing techniquesTelecoms technologies knowledgeService provider business modelsPriority assessmentSalesforce.com familiarityEloqua familiarityCollaboration skills

Required