Zayo Group · 9 hours ago
Content Marketing Specialist
United States
Full-time
Remote
Entry Level
$56K/yr - $75K/yr
1+ years exp
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Responsibilities
Research, ideate, and create high quality content that aligns with market and customer insights
Develop original content including blogs, articles, infographics, videos, e-books, and multimedia for distinct buyer personas and buyer journeys
Write at least 4 blogs per months, in collaboration with subject matter experts across the company
Identify gaps in marketing funnel and proactively identify opps for content optimization
Work cross-functionally to create content that support go-to-market moments
Make strategic recommendations for the best format for content and develop distribution plans for getting it in front of the right audience at the right time
Drive and manage all design processes related to collateral you design
Develop a clear POV on the on best channels for activation of your content
Implement best-in-class SEO
Qualification
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Required
1+ years of experience developing and distributing content
Familiarity with basic demand gen best practices and processes
Comfortable creating and managing editorial calendar
Strong writing skills, including grammar, style and tone
Superb editing skills
Preferred
Experience working on a B2B content team
Thorough understanding of marketing buyer journeys
Knowledge and experience with multiple content mediums including videos to podcasts to blogs and beyond
Experience working with designers and other team members to top, middle and bottom of funnel content
Knowledge of SEO tools and best practices
Experience with content management platforms
Passion for technology and infrastructure
Benefits
Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
Company
Zayo Group
For over 15 years, Zayo has been the driving force behind the world's most dynamic and forward-thinking enterprises, helping them pave the way to what's next.
1001-5000 employees
H1B Sponsorship
Zayo Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (9)
2021 (7)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Laura Littman
Chief of Staff to the CEO
Steve Smith
CEO
Recent News
Morningstar
2024-04-19
Company data provided by crunchbase
