89 applicants

Company

Data Axle · 1 day ago

Sr Media Planner, Digital Strategy

United States

Full-time

Remote

Entry, Mid, Senior Level

2+ years exp

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Responsibilities

Develop comprehensive multi-channel (Paid Social, Programmatic Display, CTV, Audio, Direct Publisher Partnerships, Search, Email, etc.) media plans that align with client objectives, performance goals, and budget

Collaborate with cross-functional teams (Operations, Creative, Account Management, Strategy, etc.) to ensure cohesive campaign execution and communication

Adjust strategies and insightful campaign recommendations based on performance data and client feedback

Maintain relationships with key vendors to optimize media buys, identify partnership opportunities, and report on results as needed

Serve as media contact with clients on assigned accounts (comfortable with client-facing presentations, email communication, etc.)

Participate in dynamic; team-based work environment to support company goals; help meet agency expectations and develop strategic, analytic, and interpersonal skills.

Create value for clients by supporting Strategists with data and insights to develop innovative strategies with clear testing objectives, audience approaches, messaging tactics, media recommendations, and performance metrics

Proactively identify new and actionable business insights, strategies, and tactics to address client business objectives; identify areas of opportunity and growth for current clients

Support development of monthly and quarterly client review presentations, case studies and industry articles

Manage communication to internal teams about the performance of digital campaign efforts/results

Analyze client consumer/customer experience and contribute ideas for optimization

Support development of creative briefs to translate insights into creative concepts and content for Creative team, as well as consumer journeys across multiple media/channel

Analyze market trends, competitive landscape, and audience insights to inform digital strategy and bring new testing ideas to the table to improve campaign performance

Review and analyze client customer data to help identify target insights

Perform other miscellaneous duties as assigned by management to help support agency goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingProgrammatic DisplayPaid SocialMicrosoft OfficeLooker StudioAd Serving PlatformsMarketing Strategy

Required

Bachelor’s degree in related field of study or equivalent experience required

2+ years of experience in digital marketing or advertising, preferably at a digital agency

Exposure to planning any of the following media channels: Programmatic Display, Paid Social, OLV, CTV, direct publisher partnerships and Paid Search

General knowledge of and expertise with ad serving and tracking platforms a plus

Demonstrated experience and ability to use with Microsoft Office applications including Word, Excel (including pivot tables), and PowerPoint

Ability to communicate with individuals at all levels in the Company in an articulate, professional manner

Ability to understand marketing goals and contribute to developing marketing strategies and tactics

Familiarity with standard marketing campaign metrics and KPIs

Strong organizational, interpersonal, and work management skills

Goal-oriented, with the ability to work independently or in a team environment

Self-motivated with the ability to effectively assist on multiple projects and manage against deadlines

Ability to adapt quickly to change; willingness to take initiative and use good judgment to resolve issues

Strong written and verbal communications skills

Preferred

Experience in any of the following industries a plus: Insurance, Not-for-Profit, Energy/Smart Home, Travel/Hospitality, CPG, Retail, Telecommunications

Experience with Looker Studio a plus