WEX · 21 hours ago
Digital Media Planning Manager - Performance Marketing
Maine, United States
Full-time
Remote
Mid Level
$78K/yr - $103K/yr
3+ years exp
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Responsibilities
Assist in the development and activation of SEM & programmatic digital media plans and campaign work for enterprise level accounts across WEX internal lines of business.
Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.
Incorporate SEM and programmatic strategies across various channels aligned with overall marketing goals.
Ensure all campaigns are serving in full and troubleshoot any delivery issues.
Generate monthly financial reports on campaign spending.
Monitor campaign tests, report on results and performance metrics.
Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
Stay abreast of the latest trends and innovations in the programmatic advertising landscape.
Manage vendor relationships.
Qualification
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Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field
Minimum 3 years of experience in media planning and buying, with a strong focus on digital channels
Proven track record of developing and executing successful programmatic & SEM advertising campaigns
Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights
Strong communication, presentation, and collaboration skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
A passion for digital marketing and a commitment to continuous learning
Preferred
Experience working in the financial services, or payments industry
Experience with Google & Bings Ads, GA4, Looker Studio, G-Suite, DV360, The TradeDesk, GTM, Salesforce and media planning tools
Experience with media billing, POs, IOs and media spend reporting
In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk)
Agency experience
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
5001-10000 employees
H1B Sponsorship
WEX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (16)
2021 (23)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$400MKey Investors
Warburg Pincus
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
2005-02-16IPO
Leadership Team
Melissa Smith
Chair and Chief Executive Officer
David Cooper
CTO
Recent News
2024-11-28
2024-10-24
Company data provided by crunchbase
