Lamark ยท 1 day ago
Paid Seach Ecommerce Specialist - Marketing Agency
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AdvertisingMarketing
Growth OpportunitiesNo H1B
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Responsibilities
Strategically manage and optimize Amazon Advertising, Amazon DSP, Walmart and Target paid media campaigns
Develop and execute strategic paid search campaigns across Google, Bing and related search platforms.
Monitor campaign performance, analyze data, and provide actionable insights and recommendations for ongoing optimization.
Report on campaign performance and status updates to external and internal teams.
Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives and initiatives.
Qualification
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Required
2+ years of hands-on experience in e-commerce paid search (retail PPC/SEM), preferably in an agency setting.
Proficiency in leveraging advanced Amazon Advertising tactics and strategies, including Sponsored Products, Sponsored Brands/Videos, and Sponsored Displays.
Proficiency in leveraging advanced Google and Bing tactics and strategies, including Performance Max, Demand Gen, Audience Signals/Custom Segments, and Smart Bidding.
Proficiency with Shopping campaigns (Standard, Smart, PMAX) and feed management.
Proven abilities with managing 6-figure monthly budgets.
Expertise in YouTube strategies for reach, engagement, and conversion.
Strong familiarity with Amazon platforms, including Amazon Advertising, Amazon DSP, Amazon Marketing Cloud, and Seller/Vendor Central.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Ability to pull data from platforms and generate ad hoc reporting.
Comfortable presenting to clients and internal teams as needed.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Demonstrated track record of managing successful paid search campaigns with a focus on driving results and ROI.
Benefits
Company-assisted medical insurance programs
Life insurance
Optional vision and dental insurance programs
Short-term and long-term disability coverage
401(k) program with employer matching
Company
Lamark
Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-16Private Equity
Recent News
2024-04-09
Business Wire
2023-08-17
Private Equity Wire
2023-08-17
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