Threecolts · 16 hours ago
Content & Insights Strategy Lead
Florida, United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $100K/yr
8+ years exp
Maximize your interview chancesProduct ManagementRetail Technology
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Responsibilities
Own and lead the Marketplace Pulse platform, ensuring its growth, influence, and commercial impact in the e-commerce space.
Produce at least one piece of content per week, publishing it on the website and syncing it to newsletters and social profiles.
Develop and execute a content strategy that blends editorial opinion, industry analysis, and thought leadership.
Continuously monitor industry trends, launches, and competitive shifts, using these insights to inspire and drive content production.
Consume data, industry news, and insights daily to generate content that reflects the pulse of the e-commerce industry.
Engage with journalists and media outlets regularly, providing data-driven insights and expert commentary to amplify the platform's reach.
Create content by comparing key industry events to identify relevant trends and insights for our audience.
Collaborate with external contributors and agencies to ensure alignment with Marketplace Pulse’s vision, editorial standards, and business objectives.
Actively think about commercialization strategies, including growing the platform through online marketing, SEO, social media promotion, and engaging with journalists to get featured in relevant stories.
Expand the platform’s influence by exploring new opportunities for monetization and strategic enhancements.
Focus on growing the platform's audience through strategic outreach and leveraging industry relationships.
Qualification
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Required
8+ years of experience in content creation, editorial leadership, or data-driven roles, ideally in e-commerce, tech, or analytics-focused industries.
A proven track record of owning and growing platforms, products, or content-driven initiatives with measurable results.
Commercially savvy with the ability to connect content strategy to business objectives and growth opportunities.
A strong understanding of e-commerce trends and dynamics, with a passion for exploring and explaining the industry.
Comfortable engaging with the media and establishing yourself as an authority in the space.
Highly organized, capable of managing multiple projects and external partnerships while ensuring timely delivery and quality results.
A forward-thinker who can balance big-picture planning with hands-on execution.
Strong interpersonal and stakeholder management skills to align teams and contributors around shared goals.
Experience in SEO, online marketing, and social media promotion to grow audiences and engage readers.
Familiarity with platforms like Amazon, TikTok, and other e-commerce players, and the ability to leverage data insights to create content.
Company
Threecolts
The leader in cloud-based finance, shopper, and omnichannel solutions for the consumer goods industry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$90.67M2023-03-06Series A· $90.67M
Recent News
threecolts.com
2024-12-04
2024-03-15
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