Lamark ยท 20 hours ago
Paid Seach Ecommerce Specialist - Marketing Agency
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AdvertisingMarketing
Growth OpportunitiesNo H1B
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Responsibilities
Strategically manage and optimize Amazon Advertising, Amazon DSP, Walmart and Target paid media campaigns
Develop and execute strategic paid search campaigns across Google, Bing and related search platforms
Monitor campaign performance, analyze data, and provide actionable insights and recommendations for ongoing optimization
Report on campaign performance and status updates to external and internal teams
Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives and initiatives
Qualification
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Required
2+ years of hands-on experience in e-commerce paid search (retail PPC/SEM), preferably in an agency setting.
Proficiency in leveraging advanced Amazon Advertising tactics and strategies, including Sponsored Products, Sponsored Brands/Videos, and Sponsored Displays
Proficiency in leveraging advanced Google and Bing tactics and strategies, including Performance Max, Demand Gen, Audience Signals/Custom Segments, and Smart Bidding
Proficiency with Shopping campaigns (Standard, Smart, PMAX) and feed management
Proven abilities with managing 6-figure monthly budgets
Expertise in YouTube strategies for reach, engagement, and conversion
Strong familiarity with Amazon platforms, including Amazon Advertising, Amazon DSP, Amazon Marketing Cloud, and Seller/Vendor Central
Strong analytical skills with the ability to interpret data and draw actionable insights
Ability to pull data from platforms and generate ad hoc reporting
Comfortable presenting to clients and internal teams as needed
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Demonstrated track record of managing successful paid search campaigns with a focus on driving results and ROI
Benefits
Innovative Culture: Join a team of passionate, collaborative professionals dedicated to driving innovation and excellence in digital marketing
Career Growth: Take advantage of career growth opportunities with direct access to agency leadership and ongoing professional development initiatives
Comprehensive Benefits: Enjoy a comprehensive benefits package, including company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability coverage
Retirement Savings: Participate in our 401(k) program with employer matching to plan for your future
Ongoing Learning: Engage in bi-weekly team workshops and group discussions to stay abreast of industry trends and best practices
Company
Lamark
Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-16Private Equity
Recent News
2024-04-09
Business Wire
2023-08-17
Private Equity Wire
2023-08-17
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