LHH ยท 1 day ago
Demand Generation Manager
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Responsibilities
Develop and execute demand generation strategies to drive qualified leads and pipeline growth.
Design and implement multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
Collaborate with the sales, marketing, and product teams to align demand generation efforts with business goals.
Analyze and report on campaign performance, providing insights and recommendations for optimization.
Manage and optimize marketing automation platforms, with a focus on HubSpot and Salesforce.
Coordinate with external agencies and vendors as needed to support demand generation initiatives.
Maintain a deep understanding of the SaaS market and competitive landscape to inform strategy and tactics.
Qualification
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Required
Minimum 5 years of demand generation experience within a SaaS environment.
Strong analytical skills and experience with data-driven marketing.
Excellent communication and collaboration skills.
Ability to work independently in a remote setting, managing multiple projects and deadlines.
Preferred
Proficiency in HubSpot and Salesforce is highly preferred.
Bachelor's degree in marketing, business, or a related field is preferred.