HarperCollins Christian Publishing · 1 day ago
Director of Publicity
United States
Full-time
Remote
Director/Executive
$95K/yr - $120K/yr
7+ years exp
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Responsibilities
Develops and implements PR strategy and protocols for the Zondervan Books Publishing Group with the goal of increasing awareness and driving book sales.
Works with the marketing team, acquisition editors, authors and agents to develop and execute publicity campaigns with some travel to support book-related events/media tours.
Actively develops and maintains media contacts, including national, regional, local, and online to secure book coverage.
Manages overall publicity budget and works with marketing counterparts and VP of Marketing to determine priority PR projects.
Works with the Zondervan Books marketing team to create integrated promotional and publicity plans and communicates plan clearly in writing to authors and agents.
Manages author relations and expectations regarding publicity/media outlet hits.
Manages outside public relations firms and coordinates the activities of other personnel involved in each project.
Oversees all facets involved with creating press materials and monitors breaking news for timely hooks relevant to the product.
Schedules author tours with traditional bookstore appearances, off-site events, and virtual media appearances involving third party partners.
Tracks media activities and clippings for updates to the HCCP sales team, authors, agents, and internal personnel.
Coordinates media training as needed for any divisional author in need.
Participates in effective sales conference presentations and key account sessions when needed.
Works with other HCCP publicists to coordinate group activities such as media trips to New York, media holiday gifts, media catalog mailings, publicity staff retreats, etc.
Fosters a healthy environment of internal departments, external partners and vendors working together.
Directs public relations activities at industry trade shows (e.g., ALA), based on the agreed upon trade show communications strategy.
Measures, analyzes, and reports on media effectiveness as appropriate.
Travel as necessary.
Qualification
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Required
Microsoft Office and media contact and engagement platforms such as Cision
Detail oriented, yet have a broad eye for the changing landscape of public relations
Excellent communication skills, including exceptional writing skills
Creative thinker
Ability to work in a collaborative team environment
Project management experience
Track record of ability to generate creative angles and effective pitches
An ability to work in a fast-paced environment under deadlines
Experience working with entertainment and sports celebrities, pop culture projects, memoirs, music and design books
Strong interpersonal skills
Capable of managing budgets
Effective copywriter
A deep understanding of the digital media space, including bloggers, podcasts, and social media
Ability to act as an ambassador and influencer to the media, agents, authors and other opinion formers to reinforce the reputation of HarperCollins as a major, innovative publisher
BA or BS in Public Relations, Communications, Journalism, Marketing or related field
Preferred
7+ years’ experience in communications role with an emphasis on public relations
3+ years’ national media pitching experience is desired booking top-line media in both traditional and digital outlets
Previous supervisory experience is preferred
Established media contacts in Christian and/or general market media arenas strongly preferred
Knowledge of Christian publishing industry is desired but not required
Benefits
Comprehensive and highly competitive benefits package
Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
Company
HarperCollins Christian Publishing
HarperCollins Christian Publishing is an inspirational content publishing company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Beth Foil Winkler
Manager, Social Media & Partner Marketing
Beth Ryan, CFM
Director, Key Accounts & Strategic Partnerships, and author of The Flowering Cross
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