33 applicants

Company

NerdWallet · 14 hours ago

Senior Manager, Brand Market Research

Elkhart County, IN

Full-time

Onsite

Senior Level, Lead/Staff

$132K/yr - $240K/yr

8+ years exp

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ConsumerFinancial Services

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Champion the voice of the consumer, serve as an advocate for market research and the power of deeply understanding of the target audience

Design and execute innovative quantitative and qualitative research to support decision-making, shape brand strategy, product and campaign development, including:

Ongoing evaluation of brand health metrics

Brand advertising effectiveness

Effectiveness of new marketing initiatives for the companies

Understanding motivations / barriers to consumer perception & usage intent

Develop & execute research learning agendas and measurement approaches in partnership with the Brand team to evaluate effectiveness of work in the market.

Oversee the full life-cycle of a research project, including managing contractors and research vendors

Distill complex data into clear and actionable insights and communicate those insights across the company in a way that inspires new ways of thinking, drives impact in the organization.

Regularly triangulate and communicate customer insights, market and business trends across our organization, so the company is working off the same foundational understanding of our consumer, company and category.

Spot and propose opportunities to bring deeper insights to the team around our target audience or the competitive landscape

Maintain knowledge of industry trends related to market and media research methodologies, recommending the right mix of existing tools & custom research necessary to round out our learning agendas.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Quantitative analysisQualitative researchMarket researchData synthesisConsumer insightsBrand strategyResearch methodologiesProject managementBrandwatchYouGovMRIMintel

Required

8-10 years of experience in quantitative and qualitative brand research

Experience working in a consumer-facing /brand-led organization

Ability to juggle multiple projects with tight timelines

Experience balancing creativity with technical excellence

Experience driving change and partnering effectively with key marketing and product stakeholders

Comfortable operating in ambiguity, helping solve complex problems with creative solutions

Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact

Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies

Experience with tools such as Brandwatch, YouGov, MRI, and Mintel

Benefits

Industry-leading medical, dental, and vision health care plans for employees and their dependents

Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off

New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

Mental health support

Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Work from home equipment stipend and co-working space subsidy

401K with company match

Disability and Life Insurance with employer-paid premiums

Company

NerdWallet

Glassdoor

3.7

NerdWallet develops a financial platform to help people find the right credit cards and mortgage rates.

Founded in 2009

San Francisco, California, USA

501-1000 employees

https://www.nerdwallet.com/

H1B Sponsorship

NerdWallet has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (13)

2022 (26)

2021 (20)

2020 (39)