Petvisor · 1 day ago

Chief Revenue Marketing Officer

United States

Full-time

Remote

Director/Executive

$275K/yr - $300K/yr

12+ years exp

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Responsibilities

Lead and execute demand-driven marketing strategies to support 50%+ YOY bookings growth, tracking and optimizing key performance metrics (e.g., traffic, lead generation, CAC, LTV) to ensure visibility into future performance

Drive the strategy for brand development, including messaging, positioning, and market differentiation based on voice of customer

Collaborate with internal teams to align marketing initiatives with overall revenue and growth objectives

Oversee a scalable MarTech stack, optimizing marketing automation to support the veterinary customer journey

ROI analysis of marketing investments, adjusting strategies to meet target Customer Acquisition Costs while collaborating across teams

Manage and develop a global team, overseeing initiatives across content marketing, PPC, email campaigns, social media, and events

Identify and support creative and innovative content campaigns to boost engagement and conversions

Lead the continuous testing, analysis, and optimization of campaigns to improve conversion rates, MQL/SQL pipeline flow, and media spend performance

Establish short-term (quarterly) and long-term marketing goals, managing annual budgets and resources to drive results

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingDemand generationMarketing automationMarTech solutionsContent creationPPCSEOEvent marketingCustomer retentionVoice of customerCross-functional collaboration

Required

12+ years in B2B SaaS marketing, with deep expertise in demand generation and team leadership

Proven experience in scaling marketing functions that contributed to growing a company to $100M in revenue and beyond

Proven track record of developing and executing high-impact marketing strategies that drive growth in fast-paced, high-performance environments, scaling marketing from SMB to enterprise

Strong knowledge of MarTech solutions, with hands-on experience optimizing marketing operations across multiple channels

Expertise in analytics and data-driven decision-making

Exceptional leadership skills with a passion for developing and mentoring a high-performing team

Experience with marketing automation, SEO, PPC, content creation, and event marketing

Ability to collaborate with cross-functional teams and align marketing goals with broader business objectives