Cella · 13 hours ago

DIGITAL MARKETING LEAD ANALYST

United States

Contract

Remote

Mid Level

$40/hr - $45/hr

Maximize your interview chances

Content MarketingDigital Marketing

Growth Opportunities

Insider Connection @Cella

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Synthesize data from multiple digital tools (Adobe Analytics, Marketo, etc.) and partners to inform data-driven content strategies.

Lead through influence as a subject matter expert on all things digital marketing.

Understand how all digital touchpoints combine to feed the lead gen pipeline and how content moves a buyer through the marketing funnel.

Be a self-directed, proactive individual who can develop trusted relationships in a highly matrixed, cross-functional organization.

Be comfortable managing multiple projects.

Think at an enterprise level, not for just one product but across the entire portfolio.

Contribute to creation and implementation of the Marketing website roadmap that will deliver on business priorities, digital best practices, and overall website enhancements by partnering regularly with Marketing stakeholders.

Partner with internal and external partners across analytics, content, UX, production, and lead gen to manage and execute on projects, prioritize work, and identify opportunities for process improvement.

Work with data owners to collect and disseminate website metrics on a regular basis, with an emphasis on uncovering insights that will influence the website roadmap and other optimization opportunities.

In partnership with the thought leadership content strategist and internal and external SEO partners, manage and execute Search Engine Optimization (SEO) strategy for product marketing on Evernorth.com.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe AnalyticsMarketoSearch Engine Optimization (SEO)Digital marketing strategyContent strategyData analysisLead generationWebsite metrics analysisCross-functional collaborationProject management