KBS - Kellermeyer Bergensons Services, LLC · 15 hours ago
Digital Marketing Consultant (1099 Contractor)
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Responsibilities
Analyze data from digital campaigns, website performance, and customer engagement to measure ROI and effectiveness
Create detailed performance reports and dashboards to provide Marketing Director and CMO with actionable insights and track progress against key metrics
Collaborate with agencies and Marketing Director to optimize campaigns across channels, including paid media, email, social media, and organic search
Conduct A/B testing to improve ad performance, landing page conversions, and email engagement rates
Monitor website performance using tools like Google Analytics, ensuring optimal site health, user experience, and SEO rankings
Identify opportunities for improving organic traffic through content optimization and technical SEO recommendations
Support the marketing team in mapping and analyzing the customer journey to identify areas for improvement in lead generation, nurturing, and conversion
Work with CRM and automation tools to provide insights that enhance marketing funnel performance
Conduct competitive analysis to benchmark performance and uncover opportunities for differentiation
Stay informed about industry trends and emerging digital marketing tools to keep KBS ahead of the curve
Qualification
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Required
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
3-5 years of experience in digital marketing analytics, campaign optimization, or a similar role
Proficiency in Google Analytics, Google Ads, Google Console, SEO tools (e.g., SEMrush, BrightEdge), and CRM platforms (e.g., Salesforce, HubSpot)
Strong problem-solving ability, attention to detail, and excellent communication skills
Ability to translate complex data into actionable insights for stakeholder audiences
Analytical mindset with the ability to interpret complex data
Self-starter with excellent time management and prioritization skills
Collaborative team player who thrives in a fast-paced environment
Customer-focused and results-oriented approach to decision-making
Preferred
Experience with data visualization tools (e.g., Tableau, Power BI)
Company
KBS - Kellermeyer Bergensons Services, LLC
KBS is a trusted partner to leading operations and facility managers across 100,000+ client locations throughout North America.
Funding
Current Stage
Late StageTotal Funding
unknown2024-03-25Private Equity
2019-10-22Acquired
Recent News
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2024-11-27
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