Be an early applicantLess than 25 applicants

Company

The Healthy Back Institute · 8 hours ago

Head of Growth

Austin, TX

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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Health CarePersonal Health

Senior Management

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Responsibilities

Drive profitable revenue growth through new and repeat sales via multiple sales channels

Grow customer lifetime value (LTV) through retention, personalized engagement, and optimized product offerings

Enhance brand equity and customer loyalty through exceptional customer experiences and targeted product innovation

Diversify revenue streams by expanding TOFU and MOFU digital channels

Increase MOFU and BOFU conversions

Increase CLTV and reduce churn

Drive outbound sales and customer service optimization

Qualification

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CRM platformsAnalytics toolsMarketing automation systemsMulti-channel growth strategiesLeadership experienceP&L managementNutraceutical industryBrand developmentCustomer acquisitionCustomer experienceOperational efficiencyRevenue growthTrend analysis

Required

10+ years of leadership experience

Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot), analytics tools (e.g., Google Analytics, Tableau), and marketing automation systems

Proven track record of developing and executing multi-channel growth strategies for a scaling D2C business

Experience managing P&L responsibility for $30MM–$100MM in revenue, delivering profitable growth while maintaining operational efficiency

Strong background in the nutraceutical, health, or wellness industry, with expertise in brand development and customer acquisition

You have a track record of exceeding goals successfully

You are a decisive and action-oriented thinker, utilizing modern business objective criteria for decision making

You possess a repeatable track record of navigating the financial, legal, technological and compliance implications of a given revenue decision

Possess an uncanny and proven ability to anticipate future trends and implications accurately

Benefits

Medical, dental, vision insurance (full time only)

401K Retirement Plan (full time only)

Life and disability insurance (full time only)

Flexible PTO (full time only)

Paid travel

Paid continuing education

Performance based bonuses

Discount on HBI products

Company

The Healthy Back Institute

Founded in 2003, The Healthy Back Institute has quickly become one of the web's leading resources for people looking for information and products to help them find lasting pain relief, quickly, safely and naturally from all types of pain.

Founded in 2003

Austin, Texas, USA

51-200 employees