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Company

Lume Deodorant · 9 hours ago

Head of Lifecycle + DTC Strategy (Lume)

United States

Full-time

Remote

Senior Level

$150K/yr - $180K/yr

7+ years exp

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Responsibilities

• Lifecycle Marketing

+ Establish a deep understanding of DTC customers, their customer journey stages, our product portfolio, and business dynamics

+ Manage and coach direct reports for high performance and engagement

+ Guide strategy on testing roadmaps and monthly calendar development; help answer questions like: how should the calendar be differentiated for different customer segments?

+ Drive framework to track CRM performance across customer journey stages

+ Optimize lifecycle marketing through A/B testing, including:

- list building, segmentation + personalized workflows

- automation rules and triggers

- nurtures to build relationships

- dynamic content

+ Share regular lifecycle performance updates, including a monthly review for the most important initiatives and KPIs across customer journey stages

• DTC Strategy

+ Analyze customer behavior and product performance to identify gaps in our merchandising strategy, and create strategic recommendations to address those gaps

+ Partner with cross-functional teams to improve brand storytelling, product education, and surface customer stories across the Lume and Mando websites

+ Be a voice for DTC in cross-functional discussions, including:

- marketing planning

- new product introduction

- demand planning

- channel strategy

+ Support the go-to-market strategy for new product launches, in partnership with cross-functional stakeholders

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingDTC StrategyEcommerce experienceCRM A/B testingKlaviyoCustomer journey optimizationExcel proficiencyProject managementData visualization toolsPersonal care experienceAgility in fast-paced environments

Required

Bachelor’s Degree - ideally in business, marketing, analytical or technical field

7+ years developing Lifecycle and DTC strategy, with substantial hands-on experience

Able to highlight specific examples of designing tests for specific cohorts that changed their experience and drove incremental revenue

5+ years of Ecommerce experience, ideally for a DTC brand

Strong business acumen and analytical skills, with the ability to leverage limited data to inform decision-making and turn it into clear, actionable narratives

Comfortable developing & executing CRM A/B tests and measuring incrementality

ESP expert

Customer journey optimization expert - from lead capture to acquisition to engagement, retention and winback

Strategic leader with an ability to rally cross-functional teams toward common goals

Systems thinker; able to understand how our Lifecycle program should contribute to overall long-term business results

Self-starter with a high degree of follow-through; can own and take tasks to completion

Project management abilities, both independently and across teams

Proficient in Excel

Able to get things done without perfect resources; work with a sense of urgency

Proactively helps others, positive attitude, and good sense of humor

Agile and comfortable with a fast-paced environment and change

Obsessive attention to detail