CommandLink · 13 hours ago

Senior Marketing Leader

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $175K/yr

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Responsibilities

Develop and Execute ABM Campaigns: Identify and target high-value accounts, mapping key decision-makers and tailoring content to their needs.

Digital Strategy: Oversee content creation, LinkedIn advertising, cross-platform retargeting, and influencer collaborations to increase brand awareness and engagement.

Performance Analysis: Measure KPIs, including engagement rates, pipeline contribution, account coverage, and ROI, to optimize campaign effectiveness.

Content Marketing: Lead the creation of thought leadership and educational materials like whitepapers, case studies, and blogs to resonate with target audiences.

Paid Advertising: Manage LinkedIn ads and retargeting campaigns across platforms to maximize visibility and conversion.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account-Based Marketing (ABM)B2B MarketingMarketing Technology StacksPredictive AnalyticsContent MarketingLinkedIn AdvertisingDigital Engagement StrategiesCollaboration Skills