BuyerForesight · 9 hours ago
Marketing Manager - North America
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years exp
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Responsibilities
Collaborate closely with the inside sales team to develop and execute marketing strategies that generate leads and accelerate the sales cycle.
Provide sales with tailored content, collateral, and tools, including pitch decks, case studies, and email templates.
Act as a key point of contact between marketing and sales to ensure alignment and effective communication.
Design, implement, and optimize marketing campaigns focused on lead generation and nurturing, leveraging email, social media, and digital advertising.
Analyze and report campaign performance, identifying areas for improvement to maximize effectiveness.
Develop compelling content for webinars, white papers, blogs, and social media to engage prospects and support sales outreach.
Oversee content that educates target audiences on BuyerForesight’s offerings and drives thought leadership.
Conduct market research to understand buyer personas, industry trends, and competitive positioning.
Use insights to inform marketing strategies and provide actionable intelligence to sales.
Support the planning and execution of virtual and in-person events, ensuring alignment with sales goals and driving attendee engagement.
Develop event promotion strategies and follow-up campaigns to capture and nurture leads.
Oversee lead qualification processes, ensuring leads are effectively handed off to sales for follow-up.
Implement and maintain nurture workflows within CRM and marketing automation platforms.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Communications, or a related field.
8+ years of marketing experience, with a strong focus on B2B demand generation and sales support.
Proven experience collaborating with inside sales teams to align marketing strategies with revenue goals.
Strong analytical skills, with the ability to measure and report on campaign effectiveness and ROI.
Expertise in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Excellent written and verbal communication skills, with experience in content creation.
Ability to manage multiple projects in a fast-paced, results-oriented environment.
Develop compelling content for webinars, white papers, blogs, and social media to engage prospects and support sales outreach.
Oversee content that educates target audiences on BuyerForesight’s offerings and drives thought leadership.
Preferred
Experience with event marketing and webinar platforms is a plus.
Company
BuyerForesight
B2B tech companies from early-stage startups to global enterprises use us to understand buyer motivations and create sales pipeline.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sandeep Sivaram
Founder, VP - Strategy & People development
Mitch Speers
Chief Revenue Officer
Recent News
Company data provided by crunchbase
