Confidential · 6 hours ago

Head of Brand and Acquisition - East Coast

United States

Full-time

Remote

Director/Executive

$102K/yr - $120K/yr

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Responsibilities

Lead our brand positioning to deliver competitive advantage, keeping our brand famous in the industry.

Act as a brand guardian who promotes and positions the brand’s value proposition – while ensuring consistency and high-quality delivery

Build bold and clear campaign strategies and plans that tell our brand story, but also deliver new customer acquisition, and leads to drive growth

Foster and leverage relationships with cross-functional team members, collaborators, and marketing channel leaders to ensure a coordinated, integrated brand approach

Pioneer budget management, management efforts, reporting and analysis techniques, and optimization initiatives

Ability to travel, both domestically and internationally

Qualification

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Brand StrategyCustomer AcquisitionMarketing PrinciplesBudget ManagementCampaign ManagementPPCSocial MediaEmail MarketingDirect MailPR/InfluencersContent MarketingCross-functional CollaborationProject Management

Required

Proven senior leadership experience in the marketing space across various channels, including above-the-line media, email, Direct mail, PR/Influencers/content, social media and PPC

Excellent knowledge of marketing principles and methodologies spanning across paid, owned, earned, and shared media channels

Previous success in building brand positioning and propositions

Strong, clear and positive people management and leadership, including exposure leading remote and geographically dispersed teams

A strong savvy of customer acquisition strategies within a competitive landscape

Validated collaboration, communication, and leadership skills

Knowledge across budget, project, and campaign management – with an ability to act both daring and strategic to achieve critically important goals