NAVEX · 5 hours ago

Associate E-Commerce Marketing Manager

United States

Full-time

Remote

Entry, Mid, Senior Level

5+ years exp

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Responsibilities

Develop and implement comprehensive marketing strategies to drive revenue growth for products offered through our e-commerce platforms, including driving traffic and increasing conversion rates

Manage all aspects of targeted inbound and outbound marketing campaigns designed to drive growth, including paid search, paid social, organic search, organic social, email, and other channels. You will work with cross-functional teams on aspects of campaign execution.

Build testing into campaigns to continually improve campaign performance

Drive the landing page experience to continually improve conversion rates and maximize revenue

Collaborate with the marketing content team to develop compelling and engaging content for marketing campaigns

Utilize analytics tools to track and analyze the performance of marketing campaigns, making data-driven decisions to optimize results

Manage the marketing budget for e-commerce campaigns effectively, allocating resources to campaigns with the highest potential for ROI

Work closely with the marketing, product, and customer success teams to ensure alignment and consistency across all marketing efforts

Stay informed about industry trends and best practices in e-commerce marketing, continuously seeking opportunities for innovation and improvement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

E-commerce MarketingDigital MarketingMarketing Automation ToolsAnalytics PlatformsEmail MarketingPaid SearchOrganic SearchPaid SocialData-driven Decision MakingB2B MarketingTestingOptimizationQuantitative SkillsCross-functional CollaborationProject ManagementCustomer Focus

Required

Bachelor's degree in Marketing, Business Administration, or related field or equivalent work experience

5+ years of direct experience in e-commerce marketing, preferably in a B2B environment

Proven track record of managing integrated, multi-channel digital marketing channels and tactics, including paid search, paid social, organic search, and email marketing

Strong experience and expertise in inbound and outbound marketing, including email and database marketing, and especially digital marketing

Strong analytical and quantitative skills and the ability to interpret data to drive actionable insights; must have the confidence to make informed decisions and act on them

Exceptional collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels

A results-oriented mindset with a strong focus on driving measurable outcomes

A passion for delivering exceptional customer value in everything you do, enabling you to see the bigger picture while executing multiple projects simultaneously in a fast-paced environment; strong organization and prioritization skills are a must

A mindset for optimization and testing, with a track record of constantly improving various programs and testing new approaches

Ability to drive results through your job competencies of decision-making, marketing strategy and project management

Ability to drive results through NAVEX core competencies of accountability, customer focus, drives results and instils trust