UDC · 6 hours ago
Marketing Manager
United States
Full-time
Remote
Mid Level
$75K/yr - $90K/yr
3+ years exp
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Responsibilities
Partners with the Marketing Team, BD, account managers, and other internal or external stakeholders to help execute creative, impactful marketing strategies that achieve organizational goals for brand awareness, lead generation, client acquisition and retention, and product/service marketing.
Assists in building and implementing approved marketing strategies into comprehensive tactical marketing plans, including applicable timelines and measurements of success.
Implements appropriate aspects of marketing plans across all channels by effectively managing scope, schedule, and budget.
Monitors and reports results of marketing efforts promptly to appropriate decision makers; analyzes campaign effectiveness and seeks out best practices to improve campaign results.
Assists in building relationships with the media to promote the company's message.
Collaborates, participates in, and coordinates promotional activities or trade shows, including UDC booth logistics coordination, contract labor needs, conference deliverables, social venue and planning, and sales attendee registrations.
Supports pre-conference and post-conference lead development and nurturing via targeted communications and campaigns.
Assists in developing sales collateral materials and tools aligned with defined goals and strategies, including writing, editing, and graphic design of content.
Maintains and organizes sales collateral materials within the UDC offerings library.
Assists in communicating and training on marketing initiatives as they impact the sales team or companywide.
Assists to implement web-based marketing strategies and campaigns via the company’s website(s).
Provides direction to resources and cross-departmental content teams to create and curate content for various channels to support inbound web marketing strategies and generate leads.
May assist in content creation, editing, and curation.
Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.
Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s). Manages and ensures marketing collateral and content on company’s website remain current.
Assists to maintain the company’s web presence through social media, email, web advertising, and other online sources; promotes the company brand through these channels.
Maintains current knowledge of trends and developments in online marketing.
Assists in maintaining brand imagery/logos, email signature, presentation and letterhead templates, and other collateral related to brand messaging within the Marketing Materials document library.
Stays up-to-date on new trends and technologies in the marketing industry so they can be leveraged when relevant.
Actively participates in and leads cross-departmental project teams as needed.
Researches and applies marketing best practices and identifies opportunities for continued professional development.
Qualification
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Required
A bachelor’s degree in business, marketing, or a related field is required.
At least 3-5 years of experience in a related field.
Well-versed in both technical knowledge and strategic thinking.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Ability to create, implement, and monitor budgets.
Expertise in the principles and methods used to promote, display, and sell products and services.
Proficient with Microsoft Office Suite or related software.
Proficient with Adobe Creative Suite – Photoshop, Illustrator, Adobe Stock.
Experience with video editing and hosting software – Camtasia, Vimeo, YouTube.
Experience with Google Analytics.
2+ years SharePoint experience.
Benefits
Medical / Dental / Vision
HSA
401K & Employer Match
Paid Time Off (includes vacation and sick time)
Parental Leave
Long Term and Short Term Disability (Employer Paid)
Basic Term Life and AD&D (Employer Paid)
Voluntary Term Life and AD&D
Voluntary Critical Illness Insurance
Student Loan Repayment Program
Gym Reimbursement Program
Company
UDC
UDC provides a full range of GIS services and solutions to public and private entities on a global scale with a foundational focus on utility and infrastructure companies.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Hamid Akhavan
CEO and Founder
Recent News
2024-05-01
Company data provided by crunchbase
