Toku · 13 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

4+ years exp

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ComplianceInformation Technology

Growth Opportunities

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Responsibilities

Master the product: Develop a deep understanding of Toku’s products (EOR, PEO, payroll, and token grant administration) and how they solve critical compliance challenges for crypto companies

Craft clear, compelling messaging and positioning for our target audience

Build the content engine: Work with the Toku executive team to develop and oversee high-quality content for Twitter, LinkedIn, blog posts, white papers, reports, and newsletters

Simplify complex compliance concepts into content that resonates with startup founders and crypto teams

Drive inbound growth: Lead content-driven campaigns to increase inbound leads (e.g., downloadable reports, webinars, and educational threads)

Collaborate with sales to create impactful collateral like one-pagers, decks, and customer stories

Amplify Toku’s presence in the ecosystem: Work with our partners, news platforms, and event organizers to expand Toku’s reach

Identify opportunities for partnerships, sponsorships, and thought leadership (e.g., webinars, panels)

Own metrics & performance: Measure and analyze the impact of your content and campaigns. Optimize based on data to increase engagement, inbound leads, and revenue

Qualification

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Product MarketingContent StrategyB2B SaaS ExperienceFintech ExperienceCrypto KnowledgeCampaign ManagementCollaboration Skills