Superhuman · 16 hours ago
Senior Manager, Demand Generation
United States
Full-time
Remote
Senior Level, Lead/Staff
$200K/yr - $240K/yr
8+ years exp
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Responsibilities
Build our multi-channel lead strategy to 5x MQLs over the next 18 months
Identify the most effective channels (e.g., paid media, organic, ABM, partnerships) for reaching core ICP
Design and execute campaigns to generate Marketing Qualified Leads (MQLs) and Marketing Sourced Opportunities and drive them down the funnel.
Continuously analyze and optimize the marketing funnel to improve conversion rates across stages (MQL to SQL, SQL to opportunities, oppty to closed won).
Create targeted programs to engage and convert high-value accounts and high-value self-serve users.
Manage the demand generation budget to maximize ROI, balancing short-term wins with long-term growth investments
Optimize spend across channels, campaigns, and regions.
Build and scale our content engine to drive conversion optimization over the next 18 months.
Maximize Product-Led Growth impact, in partnership with Product: Onboarding, Referrals, Virality.
In-product lead generation
Drive retention by nurturing the full customer and user lifecycles.
Manage and mentor a team of external marketers to execute demand generation strategies effectively.
Work alongside peer marketing leadership to drive alignment on growth strategy and execution.
Work closely with sales teams to align on goals, share insights, and optimize lead handoff processes.
Foster a high-performance, experimentation-friendly environment that supports rapid iteration and growth.
Prioritize budget and resources for maximum impact on demand generation efforts.
Qualification
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Required
Minimum of 8 years of experience scaling a demand generation function at a B2B SaaS company.
Proficiency in managing campaigns on Google Ads, LinkedIn, Facebook, and other platforms.
Understanding search engine optimization and paid search to increase online visibility.
Crafting and optimizing automated nurturing campaigns to drive engagement and conversions.
General understanding of how to build programs that convert self-serve business users to contracted teams accounts.
Know how to define, measure, and manage sales funnel metrics and key performance indicators (e.g., CAC, MQL to SQL conversion rates, pipeline velocity).
Familiarity with platforms like Google Analytics, Tableau, Looker, and Excel for reporting and insights.
Experiment with content, channels, and messaging to maximize ROI.
Ability to develop high-impact content like eBooks, case studies, webinars, and white papers.
Hands-on experience designing and launching multi-channel campaigns that align with buyer journeys.
Produce work that is striking, worthy of attention, and a contribution to the state of the art.
Recruit, mentor, and manage high-performing marketing teams.
Work closely with sales, product, and customer success teams to align goals and strategies.
Able to distill complexity into clear and concise messaging.
Accept full accountability and take initiative to find solutions to achieve results.
Discusses and debates ideas openly, focusing on the customer and business ‘so what’ and challenges stakeholders to take impactful action.
Stay ahead of tech trends, industry changes, and emerging platforms.
Tackle challenges and pivot quickly to capitalize on opportunities.
Innovate in campaign design, messaging, and branding to stand out in a crowded market.
Persevere towards challenging goals which may take months or years.
Embrace challenges, welcome feedback, and believe you and others can always grow.
Knowledge of targeting high-value accounts to drive larger deals.
Support sales with the content, tools, and insights needed to close deals.
Accountability for driving measurable revenue growth.
Benefits
Medical, dental, and vision insurance: 100% coverage for you and 75% coverage for all your dependents.
Voluntary insurance: short-term disability, long-term disability, and life insurance.
401(k) plan (we match 75 cents per dollar, up to 4% of your salary).
Free access to Northstar, a financial wellness platform that provides financial advisors + personal finance tools.
Enjoy our generous and flexible Paid Time Off (PTO) policy, with our amazing team members taking an average of 20 days per year.
13 additional company holidays, plus your own Care Days, Flexible Holidays, and a company-wide Winter Break.
Generous parental, caregiver, healthcare, and compassionate leave policies.
$3000 per year towards your professional development.
Free access to Calm and Aaptiv.
Allyship education program to help build your best self.
Custom MacBook Pro.
$1000 budget for workstation setup.
$260/month for your lunches, groceries, or whatever nutrition you need to stay fueled up!
Flexible spending accounts for commuter costs, dependent care, and healthcare expenses.
Company
Superhuman
Superhuman is a software platform that weaves social insights into a workflow.
51-200 employees
H1B Sponsorship
Superhuman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (3)
2021 (3)
2020 (3)
Funding
Current Stage
Growth StageTotal Funding
$108MKey Investors
IVPAndreessen HorowitzKnollwood Investment Advisory
2021-08-04Series C· $75M
2019-05-01Series B· $33M
2018-06-01Series A
Leadership Team
Rahul Vohra
Founder & CEO
Conrad Irwin
Co-Founder and CTO
Recent News
2024-04-19
2024-02-28
Company data provided by crunchbase
