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Company

Kantata · 10 hours ago

VP, Revenue Marketing

United States

Full-time

Remote

Director/Executive

$200K/yr - $225K/yr

15+ years exp

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Responsibilities

Develop and Execute Demand Generation Strategies: Craft and implement comprehensive strategies for outbound and inbound demand generation to meet or exceed pipeline and revenue targets.

Team Management: Oversee the end-to-end demand generation, digital, business development and ABM functions.

Digital Execution: Serve as the subject matter authority on modern techniques, while leading the inbound demand team with leading-edge strategies for SEO (including GenAI zero-click-search), ChatGPT, 6sense intent optimization, paid media, and more.

Campaign Management: Lead a high-performing team responsible for outbound marketing campaigns, including email marketing, outbound calling, direct mail, and digital advertising.

Data-Driven Optimization: Utilize analytics and data-driven insights to continuously improve campaign performance, targeting, and ROI.

Business Development: Ensure adoption of sales and BDR best practices, accountability, and outcomes across the BDR function.

Collaboration and Integration: Work closely with sales and marketing teams to ensure that lead generation activities are integrated with broader business development initiatives.

Strategic Leadership: Set the organization’s strategy, staff for scale, and develop the skills and career paths of all team members.

Metrics, Attribution and Reporting: Own the analysis of performance, including rigorous tracking of KPIs, multi-touch attribution, Return on Investment. Provide regular reporting and analysis of performance to senior leadership.

Budget Management: Manage budget allocation across various channels and strategies for optimal mix.

Sales Pipeline: Be accountable for meeting/exceeding attainment of sales pipeline goals and leading indicators of demand.

Analytical Oversight: Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline and bookings.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation StrategiesDigital Marketing ExpertiseAccount Based MarketingCampaign ManagementB2B Technology ExperienceSalesforce ProficiencyAnalytics SkillsBudget ManagementGenAI Zero-Click-SearchChatGPTMarketoHubSpotVisionary Leadership

Required

Bachelor’s Degree in Business Administration

Extensive experience in the B2B technology sector, specializing in crafting and implementing modern strategies that meet or exceed demand generation goals

A deep understanding of leading-edge digital best practices and ability to continuously optimize for the rapidly changing digital landscape (GenAI zero-click-search, ChatGPT search, intent, etc)

Ability to support modern ABM & ABX techniques and best practices

Demonstrates success in developing and executing campaigns that leverage multiple channels to drive significant, measurable results

Proven track record in leading and nurturing high-performing teams to exceed organizational goals

Skilled in driving connected and accountable strategies from marketing through to business development

Proficient in using top marketing technologies like Marketo, HubSpot, 6sense and other modern tools

Extensive experience with Salesforce, utilizing it to streamline customer relationship management processes

Excellent analytical skills, adept at analyzing data to derive actionable insights that drive strategic decisions

Strategic thinker with a consistent focus on innovation and continuous improvement to achieve long-term success

Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly

Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics

Proven ability to manage budgets meticulously and prioritize resources to ensure optimal use and significant cost savings

A highly motivated, visionary leader who is passionate about technology, growth, innovation, and team development