Lantern · 9 hours ago

Product Marketing Manager

Dallas, TX

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Create sales enablement collateral that drives results—including presentations, one-pagers, case studies, customer testimonials, demos, and talk tracks—that increase win rates and reduce deal cycles.

Ability to research and analyze complex issues related to GTM, product architecture, and our target market

Develop and implement scalable processes for product launches, ensuring consistency and high impact across the organization

Establish and communicate deep expertise in our product suite and target market, empowering cross-functional teams with relevant insights

Influence the product roadmap by analyzing market trends, gathering feedback from clients, partners, and members, and identifying opportunities for growth and innovation.

Consistently update and evolve materials to ensure accurate messaging, data, and point-of-view; maintain strict quality standards for all public-facing content

Support the sales enablement team in developing and executing training and certification programs

Influence tool selection and process design to scale product marketing efforts effectively

Scale the product marketing function at Lantern as a key driver in our growth strategy

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingData AnalysisSales EnablementHealthcare BackgroundCross-Functional CollaborationStartup ExperienceProfessional TrainingCuriosity about Business DynamicsEstablished Product Marketing PracticesTeam Player Mentality