Pramata · 12 hours ago

Manager of Demand Generation

United States

Full-time

Remote

Senior Level

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AnalyticsCloud Computing

Growth Opportunities

Hiring Manager

Sarah Saldaña Custer

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Responsibilities

Focus on the right accounts within our defined market, identify key contacts within those accounts and execute a targeted ABM effort to effectively move these accounts through the entire sales funnel.

Direct end-to-end campaign execution, including planning, development, implementation, tracking, and optimization of multi-channel marketing campaigns.

Manage the demand generation strategic planning, including industry events, email nurture, and digital advertising.

Directly manage Business Development team members, guiding their day-to-day work.

Fluently navigate and manage the use and maintenance of marketing automation systems, including SalesLoft, Salesforce, Pardot, and Apollo.

Provide executive-level reporting on campaign progress, metrics on lead generation efforts, cost per lead, etc., on a regular basis.

Internalize and understand the Pramata value proposition and supporting messages, working closely with Content Marketing & Creative team to ensure alignment between campaign plans and creative content.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account-based marketing (ABM)Marketing automationSalesforceCampaign executionStrategic planningProject managementContract Lifecycle ManagementDigital advertisingEmail nurtureBusiness Development managementCollaboration with sales teamsExperience in high growth companies

Required

Experience in strategic planning and team leadership

Willingness to take a hands-on role in executing the plan

Focus on the right accounts within our defined market

Identify key contacts within those accounts

Execute a targeted ABM effort to effectively move these accounts through the entire sales funnel

Direct end-to-end campaign execution, including planning, development, implementation, tracking, and optimization of multi-channel marketing campaigns

Manage the demand generation strategic planning, including industry events, email nurture, and digital advertising

Directly manage Business Development team members, guiding their day-to-day work

Fluently navigate and manage the use and maintenance of marketing automation systems, including SalesLoft, Salesforce, Pardot, and Apollo

Provide executive-level reporting on campaign progress, metrics on lead generation efforts, cost per lead, etc., on a regular basis

Internalize and understand the Pramata value proposition and supporting messages

Work closely with Content Marketing & Creative team to ensure alignment between campaign plans and creative content