Be an early applicantLess than 25 applicants

Company

GoTo · 8 hours ago

Field Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$64K/yr - $96K/yr

2+ years exp

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SecuritySoftware

Work & Life Balance

H1B Sponsor Likely

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Responsibilities

Own the end-to-end strategy and execution for virtual and in-person events each quarter, including audience definition, run of show, logistics and staffing, event promotion, sales enablement, and reporting

Manage the quarterly Field Marketing budget, determining the best investment strategy to build pipeline and revenue in-quarter by forecasting the results for your investments

Build and nurture relationships with the North America Sales team to gain alignment on marketing plans, ensure proper lead follow-up, and launch outbound efforts to achieve targets

Provide regular reporting to Marketing and Sales leadership about lead generation, on-time follow up, number of touches, conversions to opportunities, and more with the goal of assessing overall performance and identifying opportunities for improvement

Support GoTo’s implementation of account-based marketing by partnering with Integrated Marketing and Sales to incorporate events and gifting into our 1:Few and 1:1 campaigns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field Marketing experienceSaaS product promotionCampaign managementRevenue targetsSalesforceTableauGoTo WebinarReachdeskProcess drivenExceptional communication

Required

2-3 years of Field Marketing experience with a track record of working well with Sales teams

Experience with promoting SaaS products to IT or MSP audiences

Experience with managing campaigns from end-to-end, especially virtual and in-person events

Experience with owning and delivering lead, pipeline, and revenue targets

Understanding of relevant technology (Salesforce, Tableau, GoTo Webinar, 6Sense, Reachdesk)

Exceptional communication skills (interpersonal, written & verbal)

Detail oriented & process driven while also being able to think creatively to solve problems

Benefits

Comprehensive benefits

Wellness programs

Recognition

Opportunities for learning and development

Company

GoTo

Glassdoor

3.8

GoTo makes IT and business communications easy, so its customers can do what matters most.

Founded in 2003

Boston, Massachusetts, USA

1001-5000 employees

https://www.goto.com/

H1B Sponsorship

GoTo has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (11)

2022 (12)