95 applicants

Company

Scope AR · 7 hours ago

ABX Marketing Manager

San Francisco, CA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.

Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.

Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.

Build and execute account-specific marketing strategies to engage decision-makers at key accounts.

Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).

Partner with sales to research target accounts, understand buyer pain points and deliver tailored marketing assets to drive engagement.

Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos.

Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.

Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.

Measure and report on campaign performance, identifying actionable insights to improve outcomes.

Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.

Continuously test and iterate to maximize ROI on all marketing activities.

Qualification

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Account-Based Marketing (ABM/ABX)Demand GenerationPipeline Acceleration ProgramsMulti-Channel MarketingContent MarketingDigital AdvertisingLead ConversionData AnalysisFreelancer ManagementBudget ManagementAutomation PlatformsTechnical Sales CyclesAugmented Reality (AR)Aerospace IndustryDefense IndustryAviation IndustryAdvanced ManufacturingExceptional Communication

Required

5 years of experience in ABM, demand generation, or growth marketing, especially in B2B Enterprise Space.

Proven track record in pipeline generation and delivering measurable results in lead conversion and revenue growth.

Expertise in multi-channel marketing, including digital advertising, webinars, events, and social media.

Strong understanding of content marketing and its role in demand generation and lead nurturing.

Experience managing freelancers and agencies to support with content creation and digital marketing.

Experience managing a budget efficiently for ROMI (return on marketing investment).

Familiarity with automation platforms (e.g., Clay, HubSpot).

Skilled in analyzing and leveraging data for campaign optimization and reporting.

Knowledge of technical sales cycles and ability to use marketing communications to nurture and accelerate leads.

Self-starter with the ability to thrive in a fast-paced, early-stage startup environment.

Exceptional communication skills and ability to collaborate effectively across teams.

Creative problem-solver who can balance strategic thinking with tactical execution.

Growth mindset and curiosity to stay up to speed on ABX trends and technology (e.g. AI-powered content creation and personalization solutions).

Company

Scope AR

Scope AR is the pioneer of enterprise-class augmented reality solutions, delivering the industry’s only cross-platform AR tools for empowering frontline workers with the knowledge they need, when they need it.

Founded in 2011

San Francisco, California, USA

51-200 employees