Uplimit · 6 hours ago

Senior Manager of Demand Generation

United States

Full-time

Remote

Senior Level

5+ years exp

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Computer Software

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Responsibilities

Develop & drive demand gen strategy

Own the end-to-end strategy for demand gen programs (paid media, email, webinars, ABM, etc.), focusing on top-of-funnel acquisition and pipeline acceleration.

Partner with the VP of Marketing to align demand gen initiatives with overall marketing and business goals.

Build & execute campaigns

Plan, launch, and optimize demand gen campaigns across channels to drive qualified leads.

Collaborate with Sales to ensure smooth lead handoff and align on KPIs such as MQLs, SALs, and pipeline contribution.

Manage & optimize the marketing funnel

Monitor key funnel metrics and identify areas for improvement.

Implement and manage marketing automation workflows (e.g., lead scoring, nurture campaigns) to maximize conversion rates.

Cross-functional collaboration

Work closely with across Marketing and contractors to develop compelling campaigns that resonate with our target audience.

Align with Product and Sales on positioning, messaging, and launch activities.

Experimentation & growth

Pilot new channels and tactics, running data-driven experiments to find scalable growth opportunities.

Use analytics and reporting to track campaign performance and ROI, making informed decisions for ongoing optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingDemand generationMarketing automationMulti-channel campaignsABM strategiesSEO/SEM best practicesCollaboration skills