Winona · 8 hours ago
Programmatic Marketing Manager
United States
Full-time
Remote
Mid Level
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Responsibilities
Develop comprehensive programmatic advertising strategies aligned with client objectives.
Utilize data insights to identify and segment target audiences across all relevant platforms.
Set up, manage, and optimize campaigns on multiple DSPs such as Google DV360, The Trade Desk, Taboola, Outbrain, Amazon DSP, etc.
Automate ad buying and placement to efficiently reach specific audience segments.
Monitor real-time campaign performance across all platforms.
Implement data-driven adjustments and A/B testing to improve key performance indicators (KPIs) like CTR, CPC, CPM, and ROAS.
Analyze cross-platform data to provide actionable insights and recommendations for future campaigns.
Leverage first-party, second-party, and third-party data for precise audience targeting on all platforms.
Implement strategies like retargeting, lookalike audiences, and contextual targeting to expand reach and engagement.
Allocate and manage budgets effectively across multiple campaigns and platforms.
Ensure campaigns stay within budget while achieving or exceeding KPIs.
Stay updated on the latest programmatic technologies and industry trends.
Utilize a variety of tools including ad servers, DSPs, Data Management Platforms (DMPs), and analytics platforms.
Work closely with creative teams to develop compelling ad content suitable for different platforms.
Coordinate with media buyers and data analysts to align on campaign goals and strategies.
Qualification
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Required
Strong analytical skills to interpret complex data from various platforms to optimize campaign performance.
In-depth knowledge of programmatic platforms (Google DV360, The Trade Desk, Taboola, Outbrain, Amazon DSP, etc.).
Experience with ad serving technologies, pixel implementation, and tracking mechanisms.
Comprehensive understanding of digital marketing channels (SEO, SEM, social media, etc.).
Attention to detail to manage multiple campaigns simultaneously.
Excellent communication skills to convey complex strategies and data insights to stakeholders with varying levels of technical understanding.
Adaptability to stay current with evolving industry trends.
Benefits
Flexible hours, work wherever you choose.
Unlimited PTO.
Medical/ Dental/ Vision insurance (US-W2).
Non-working holidays per country of residence.
Referral bonuses.
Financial support for online courses.
Fun and casual work environment.
Employee engagement activities and virtual gatherings.
We are a diverse, global team! 🌍
Company
Winona
Doctor-prescribed treatments for menopause symptoms. Bioidentical hormone replacement therapy, backed by science and shipped directly to you
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Austin Kueffner
Co-Founder
Recent News
2023-07-18
2023-01-20
Company data provided by crunchbase
