Thriveworks · 7 hours ago

Paid Media Manager - Remote

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop and implement comprehensive paid media strategies to meet business objectives, including lead generation, revenue growth, and brand awareness.

Manage campaigns across Google Ads (Search, Display, YouTube), Bing Ads, Meta Ads (Facebook/Instagram), and affiliate platforms.

Plan and execute A/B tests for ad creatives, audiences, and bidding strategies to maximize performance.

Create tailored ad strategies to drive engagement and conversions.

Monitor, analyze, and optimize campaign performance against KPIs.

Adjust bids, budgets, and targeting to ensure optimal performance and ROI.

Leverage automation tools and AI features within platforms like Google and Meta to enhance campaign efficiency.

Continuously refine landing pages in collaboration with the product and content teams to improve conversion rates.

Help manage affiliate partnerships and networks, ensuring consistent lead flow and profitability.

Negotiate affiliate terms, commission structures, and promotions to attract and retain high-performing affiliates.

Analyze affiliate performance metrics and provide recommendations for improvement.

Create and present detailed campaign reports with insights, trends, and actionable recommendations.

Track and attribute campaign performance across all platforms using tools like Google Analytics, Looker Studio, or similar.

Analyze competitors’ paid media strategies and recommend improvements.

Partner closely with content, creative, and development teams to ensure cohesive messaging and branding across campaigns.

Stay up to date with the latest platform changes, tools, and paid media trends to maintain a competitive edge.

Train junior team members and provide guidance and added support on campaign execution and optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media ManagementGoogle AdsBing AdsMeta AdsAffiliate MarketingGoogle AnalyticsLooker StudioKeyword ResearchAudience TargetingAd Placement StrategiesConversion TrackingUTM ImplementationAttribution ModelingData Visualization ToolsAdvanced Excel SkillsCampaign OptimizationProject Management SkillsCollaboration SkillsCreative Mindset