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Company

SoFi · 7 hours ago

Senior Lifecycle Marketing Manager, Home Loans

Springfield, Illinois Metropolitan Area

Full-time

Remote

Senior Level

$106K/yr - $198K/yr

6+ years exp

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Responsibilities

Deliver against OKRs through lifecycle marketing campaigns and programs leveraging: outbound channels: email, push notifications, ad spaces behind the login wall: in-app messages, content cards, inline product ads

Be accountable for and report on program performance with the Home Loans Strategic Lead, Stakeholders and other Lifecycle Marketing Leadership

Collaborate with: Product Marketing partners, Lifecycle Marketing Operations org (production/execution), Business Leads, Product Leads, Identify technical gaps and establish/communicate technical requirements, Sales/MLO partners, Additional Stakeholders

Establish a strategic vision that improves business growth and efficiency QoQ

Develop data-driven experimentation roadmaps to support long term program iteration

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingAcquisition StrategiesCRM ExperienceMortgage Industry ExperienceEmail MarketingIn-app MessagingPush NotificationsSMS MarketingCreative Agency Collaboration

Required

Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)

CRM experience is a must (ideally Braze, Salesforce)

Experience in or professional exposure to the mortgage industry

6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.

Proven success driving lifecycle marketing strategy

Strong analytical chops with experience using various testing methodologies.

Experience working with creative agencies or internal creative studios in developing marketing assets

Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Preferred

MBA or other advanced degrees

Previous finance or tech industry experience

Company

SoFi

Glassdoor

3.6

SoFi is a finance company that offers a range of lending and wealth management services.

Founded in 2011

San Francisco, California, USA

1001-5000 employees

https://www.sofi.com/

H1B Sponsorship

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Trends of Total Sponsorships

2023 (96)

2022 (121)

2021 (94)

2020 (41)