Guideline · 7 hours ago

B2B Product Marketing Manager - Employers

United States

Full-time

Remote

Mid, Senior Level

$138K/yr - $156K/yr

5+ years exp

Maximize your interview chances

FinanceFinancial Services

Insider Connection @Guideline

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Shape our core 401(k) product message: Define strategic initiatives and product / feature launch priorities to evolve our market position in the 401(k) and workplace benefits ecosystem

Champion the voice of the customer: Dig into data and conduct research to understand and effectively advocate for our employer customers and prospects across SMB and enterprise verticals.

Test and learn to drive growth: Collaborate with product, marketing, and sales to test new and existing messaging, ensuring that we continually strengthen our employer value proposition.

Evolve our sales pitch: Partner closely with sales leadership to support sales enablement, competitive analysis, sharpening our pitch and developing collateral to drive sales efficacy.

Track the industry: Track industry trends, competitive best practices, and evolutions in the workplace benefits ecosystem to help us take advantage of emerging market trends.

Partner with legal and compliance: Ensure all messaging is accurate, compliant, and upholds regulatory standards.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingB2B marketingData proficiencyStrategic planningFintech experienceHR tech experiencePayroll experienceLookerAmplitudeSales enablementCompetitive analysis

Required

5+ years of experience in marketing at a B2B2C or B2B product-led growth organization, with 3+ years in product marketing.

Excellent communication skills: You're comfortable collaborating with partners and stakeholders across sales, marketing, product, and beyond.

Strong writing skills: You're an effective storyteller, translating data and insights into compelling messaging and well-crafted collateral that resonates with our employer audience.

A keen eye for detail: Nothing slips past you – you're always keeping yourself and your partners on track, organized, and accountable as you lead critical cross-functional efforts.

Cross-functional leadership: You excel at driving multi-channel go-to-market strategy in partnership with peers and leaders of all levels across an organization.

Data proficiency: Experience with tools like Looker, Amplitude, and customer research/insights platforms that inform decisions and measure success.