Sectigo · 7 hours ago

Contract Copywriter

United States

Contract

Remote

Mid, Senior Level

5+ years exp

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Security

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Responsibilities

Content creation: Develop high-quality written content, including white papers, case studies, blog posts, email campaigns, landing pages, eBooks, brochures, and more.

Messaging development: Work closely with Product Marketing to translate technical IT security concepts into clear, concise, and persuasive messaging tailored to specific audiences.

SEO and content strategy: Collaborate with our marketing team to align content with SEO strategies and broader marketing goals, ensuring maximum visibility and impact.

Thought leadership: Work closely with subject matter experts (SMEs) to create thought-provoking and industry-leading materials that establish the company’s authority in digital trust.

Persona-centric writing: Write for various buyer personas, understanding their pain points, motivations, and decision-making processes.

Editing and proofreading: Ensure all content is accurate, polished, and adheres to brand guidelines. Act as the main content reviewer for everything the marketing team produces.

Quarterly campaigns: Work with VP of Global Marketing to define content needs for global multi-channel quarterly programs. Share quarterly marketing stories with campaign managers to be used for both direct and indirect marketing campaigns.

Sales enablement: Ensure sales content for all stages of the enterprise sales cycle incl. acquisition, nurture, upsell, cross-sell, and customer retention campaigns is fully aligned with corporate messaging.

Competitive marketing analysis: Track competitive stories and come up with compelling content that always highlights our competitive advantage. Other duties as assigned and related to the nature of this role and company initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CopywritingContent creationTechnical writingSEO strategyContent marketingB2B experienceMarketing messagingProofreadingLead generationCustomer journey mappingTechnical IT security concepts