dentsu · 13 hours ago

VP, Planning - Temporary

California, United States

Full-time

Remote

Director/Executive

$88.26/hr - $142.56/hr

10+ years exp

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Responsibilities

You will be accountable for outputs and the development of media planning team for assigned group of client(s) to improve campaign process to improve and achieve client goals.

Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies.

Coaches team to develop planning strategies that maximize media dollars and media efficiency.

Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.

Leads the strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution.

Grows the sophistication of the team’s media knowledge, expanding into data and technology.

Identifies development areas in team members to help achieve and drive their performance goals for the year.

Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.

You will facilitate the implementation of quality control processes and systems across client groups.

Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.

Participates and presents in new business efforts for the Canadian Network.

Instils a data-driven, continuous improvement culture within a shared service organization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media PlanningBid ManagementCampaign ManagementData AnalysisMedia Research ToolsStakeholder ManagementPerformance CoachingClient Relationship ManagementCross-Functional Collaboration