TCW Digital ยท 19 hours ago
Digital Platform Specialist
United States
Full-time
Remote
Senior Level
$50K/yr - $80K/yr
5+ years exp
Maximize your interview chancesAdvertising Services
Hiring Manager
Marc Reda
Insider Connection @TCW Digital
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Build ad accounts from the ground up, including account creation and conversion tracking setup.
Develop and optimize campaigns across Google Ads, Facebook Ads, Bing Ads, Pinterest Ads, and TikTok Ads.
Set up and manage product feeds in Google Merchant Center and Facebook Catalog Manager.
Analyze campaign performance and provide data-driven insights to improve ROI.
Budget ad spend efficiently, with experience managing accounts spending upwards of $50k/month.
Collaborate with clients to understand their goals and provide regular updates on campaign performance.
Present strategies, recommendations, and results in client meetings.
Set up conversion tracking and troubleshoot technical issues related to campaign setup and reporting.
Create and manage Shopify feeds and ensure smooth integration with Merchant Center and catalog feeds.
Work collaboratively in a remote environment, utilizing project management tools like Monday.com.
Manage timelines, deliverables, and team coordination effectively.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
5+ years of paid digital media buying experience, with a strong track record in eCommerce and lead generation advertising.
Proficiency in managing ad accounts across Google, Facebook, Bing, Pinterest, and TikTok platforms.
Expertise in account creation, campaign building, product feed setup, and conversion tracking.
Strong understanding of Shopify and experience setting up Merchant Center and catalog feeds.
Demonstrated ability to manage high-budget ad accounts ($50k+/month).
Client-facing experience with excellent communication and presentation skills.
Ability to work remotely, manage multiple projects simultaneously, and meet deadlines.
Familiarity with project management tools such as Monday.com.
Preferred
Agency background with a focus on paid media.
Familiarity with advanced strategies for both eCommerce and lead generation campaigns.
Company
TCW Digital
We exclusively partner with a select clientele, guaranteeing each collaboration benefits from customized strategies and unmatched attention.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chandler Nigh
Chief Technology Officer
Marc Reda
Chief Marketing Officer
Company data provided by crunchbase
