Bicycle Transit Systems · 12 hours ago
Director of Customer Strategy
Philadelphia, PA
Full-time
Remote
Director/Executive
$125K/yr - $135K/yr
7+ years exp
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Responsibilities
Customer Growth Strategy: Establish strategic marketing strategy that aligns with the company’s goals and objectives, focusing on passholder growth, customer engagement, and increasing lifetime value.
Strategic Planning: Develop user revenue forecasts, customer growth models, and pricing/fare structure strategies to inform 5-year financial plans. Leverage customer, financial, and sales data and insights to inform customer strategy across active and lapsed passholders, aligned with company financial targets.
Data-Driven Decision-Making: Development of a measurement approach, including funnel analytics, customer analytics, and reporting mechanisms to monitor customer experiences and retention, providing course-corrections as needed. Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed.
Customer Journey Mapping: Define a robust customer journey model and promotion strategy, rooted in customer behavior, interest and intent, targeting customer segments to achieve financial objectives.
Campaign Management: Oversee the creation, execution, and analysis of marketing campaigns across various channels, including digital, social media, email, and traditional media.
Brand Development: Strengthen the brand identity and ensure consistent messaging across all marketing materials and communications.
Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.
Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative work environment. Conduct routine meetings with organizational and system leaders to review and analyze results.
User Experience: Collaborate with product and operations teams to enhance the user experience and address customer feedback.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, or a related field
Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role
Proven experience in developing and executing successful marketing strategies
Strong understanding of digital marketing, social media, and content marketing
Excellent analytical, organizational, and project management skills
Exceptional communication and interpersonal skills
Passion for sustainable transportation and urban mobility solutions
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Excellent at developing presentations and communicating to a wide range of audiences
A team player who values empathy and humility
Preferred
Master’s degree
Benefits
Competitive compensation package
Affordable medical, dental, and vision insurance options
401k with up to 4% employer match
3 weeks PTO and 1 week sick time off per year
4 day work week
Paid parental leave
Free bike share memberships
Pet-friendly workplace
Company
Bicycle Transit Systems
Bicycle Transit Systems Provides Bike Share Systems.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alison Cohen
Founder, Chair, President
Company data provided by crunchbase
