Mindlance · 4 hours ago
Marketing Lead Analyst
United States
Contract
Remote
Mid Level
$40/hr - $43/hr
3+ years exp
Maximize your interview chancesHuman Resources
Hiring Manager
Mrinalini Singh
Insider Connection @Mindlance
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries.
Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results.
Write creative briefs and supporting documents, gather data as needed.
Engage functional areas to produce and execute B2B campaigns, as needed.
Works with media vendors on projects from inception to delivery, including trafficking.
Assists in positioning, messages, and media mix planning.
Assemble Campaign Experience Components in AEM (Adobe Experience Manager).
Finalize contact lists and send to various channel partners ahead of campaign go live.
Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed.
Tracks and analyzes results of marketing activities and share out reporting related information.
Performs quality audits and checks to ensure accuracy of materials.
Provides feedback and input to drive technical and process changes to improve results.
Qualification
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Required
Bachelor’s degree or equivalent field or work experience.
Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation.
Strong time and project management skills; ability to juggle and execute multiple projects.
Previous experience leading work with internal or external creative agencies.
Knowledge of marketing technology, digital campaign reporting and metrics.
Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
Excellent oral and written communication skills; strong interpersonal skills.
Knowledge of Microsoft Office suite - advanced Excel skills a plus.
Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus.
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (30)
2022 (38)
2021 (45)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
2022-04-08
Company data provided by crunchbase
