Horizontal Digital · 16 hours ago
Salesforce Technical Architect - Marketing Cloud, Data Cloud
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Responsibilities
Provides leadership and guidance on all technical aspects of the Salesforce Marketing Cloud and Data Cloud platform implementations and functionality.
Work with functional and business clients to determine solutions that drive additional business value.
Deploy and maintain integrations as part of long-term client relationships.
Work with Salesforce Marketing Cloud product suite including: Engagement (formerly Email Studio and associated apps, Personalization (formerly Interaction Studio), Intelligence (formerly Datorama), Data Cloud (formerly Salesforce CDP), Account Engagement (formerly Pardot), and cross-platform applications such as Marketing Cloud Connect and Distributed Marketing.
Make architectural technology decisions related to the Salesforce Marketing Cloud and Data Cloud environment.
Create technical specifications and providing analysis between current and future states.
Clearly articulate and provide technical subject matter expertise to both customers and internal project teams.
Conduct technical requirements gathering, review, and architecture sessions and translate business requirements into SFMC software design appropriate for the client needs.
Establishes and evolves best practices for the development efforts within the Salesforce Marketing Cloud platform for the Horizontal Marketing Automation team.
Work creatively and analytically with clients to understand business needs and create technical solutions in a problem-solving environment.
Develop solutions for fit and scalability, while ensuring that they confirm to long-term strategic priorities.
Evolve and shape the strategy, architecture, platform, and standards for the integration team.
Specify and publish standards around API’s.
Assist with pre-sales activities as requested.
Responsible for staying current with rapidly developing Salesforce Marketing Cloud platform suite and ecosystem technology features and capabilities.
Create, manage and present an actionable BRD/FSD (Blueprint) that aligns a client’s business needs to that of the Salesforce Marketing Cloud solutions.
Other duties as assigned.
Qualification
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Required
Experience at designing and implementing a Salesforce Marketing Cloud and Data Cloud project’s technical architecture.
Experience defining the structure of the system, its interfaces, and the principles that guide the client.
Strong skills in system documentation (ERD’s, process flows, etc).
8+ years of client-facing consulting/professional services experience.
5+ years of full lifecycle implementation experience using SDLC methodologies, including both Waterfall and Agile.
5+ years of technology design, refinement, and implementing MarTech solutions with an emphasis on Salesforce Marketing Cloud.
Experience working within cross-functional project teams to understand requirements and deliver solutions.
Hands on experience with cross-channel communications developing in all modules of Salesforce Marketing Cloud Engagement including but not limited to: Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder.
Understanding of Marketing Automation, Data Governance, Security and Compliance best practices.
Prior experience working in areas of integration technology and driving new points of view and capabilities.
General understanding of other Salesforce solutions (Sales & Service Cloud, Commerce Cloud, Customer 360, Tableau, Mulesoft).
Experience with coding, testing, debugging, implementing, and documenting complex integrations.
Solid knowledge of: AMPScript, JavaScript, SSJS, HTML, CSS, SQL.
Preferred
Certified Data Cloud Consultant
Pardot Consultant / Specialist
Advanced Salesforce Administrator
Sales Cloud Consultant
Salesforce User Experience (UX) Designer Certification
Company
Horizontal Digital
Horizontal Digital is an IT firm specializing in digital marketing, customer relationship management, e-commerce platforms & data analytics.
Funding
Current Stage
Growth StageRecent News
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