EVOLVE · 1 day ago

Community & Content Specialist

United States

Full-time

Remote

Mid Level

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Responsibilities

Customer Communication & Engagement: Develop and execute strategies for customer communication, including office hours, customer webinars, and user group events such as MEP Force. Engage customers in content campaigns, including podcasts, case studies, testimonials, videos, and thought leadership pieces. Manage email marketing campaigns to nurture existing customers by distributing content (tips and tricks, ultimate guides, product updates) aligned with personas’ success.

Content Strategy & Project Management: Work cross-functionally with product, marketing, sales, customer engagement, and leadership to create and manage quarterly content calendars (blogs, videos, ebooks, webinars, podcasts, etc.). Lead project management efforts both internally and externally to ensure timely execution. Support leadership and the Growth Marketing Manager in implementing thought leadership content campaigns, primarily customer/influencer-generated. This includes sourcing speakers and curating content across formats (live, recorded, social posts). Manage communication platforms such as social media publishing, employee advocacy, press releases, and other media outlets.

Event Support & Promotion: Assist in executing EVOLVE’s user conference, MEP Force, by supporting speaker outreach and organizing content topics based on customer feedback and interests. Drive awareness and attendance for MEP Force and other key events. Coordinating Tradeshows.

Customer Advocacy and Reference Program: Collaborate cross-functionally to identify and cultivate customer advocates for testimonials, case studies, and references. Manage customer advocacy programs such as rewards and referral programs to foster loyalty.

Customer Retention and Loyalty: Work with customer success and product teams to develop campaigns aimed at increasing retention, reducing churn, and improving product adoption. Analyze customer usage data to identify at-risk users and design targeted campaigns to address their needs. Manage customer-facing webinars to engage and educate the customer base. Assist in creating customer-centric content like guides, videos, and tips to enhance the overall customer experience.

Partnerships & Community Engagement: Develop and implement a quarterly engagement plan targeting unions, schools, associations, and similar groups, in collaboration with the VP of Growth. This includes tracking initiatives, timelines, and objectives. Build and maintain relationships with key stakeholders to expand brand reach and create collaborative opportunities.

Qualification

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Content StrategyProject ManagementEvent PromotionEmail MarketingWebinarsSocial Media ManagementContent CreationCustomer Retention