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Company

Terra · 23 hours ago

Account-Based Marketing (ABM) Manager

United States

Contract

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Design and orchestrate 1:many and 1:few ABM campaigns for multiple B2B clients, ensuring each program is aligned to the client’s business objectives.

Drive integrated multi-channel campaigns (e.g., digital ads, content marketing, email nurture, webinars, live events, direct mail) that engage target accounts and accelerate pipeline.

Serve as the liaison between our agency, client marketing leads, and sales stakeholders to ensure consistent messaging and strategic alignment throughout the funnel.

Coordinate with internal teams—such as content, design, digital marketing, and operations—to launch and optimize ABM plays on time and within budget.

Continuously measure and analyze ABM performance using MarTech tools (e.g., Demandbase, Salesforce, Marketo, ON24, etc.) to identify bottlenecks or opportunities.

Present regular performance metrics (pipeline contribution, ROI, account engagement) to agency leadership and client stakeholders, making data-backed recommendations for optimization.

Provide sales teams with relevant playbooks, collateral, and training to maximize campaign impact.

Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts.

Manage the ABM portion of each client’s marketing budget, prioritizing spend to maximize ROI.

Oversee the project timeline and deliverables, adhering to contractual hours and meeting client expectations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingAccount-based Marketing (ABM)ABM PlatformsMulti-channel CampaignsSalesforceMarketoHubSpotBudget ManagementData AnalysisSales EnablementProject ManagementStakeholder Management

Required

2–4 years of B2B marketing experience, ideally focused on account-based strategies.

Proven success working with direct sales teams and achieving tangible pipeline or revenue impact.

Familiarity with ABM platforms (Demandbase, 6sense, or Terminus) and standard MarTech/CRM tools (Salesforce, Marketo, HubSpot, etc.).

Ability to create, manage, and analyze multi-channel marketing campaigns (emails, events, webinars, direct mail, etc.).

Strong communication and stakeholder management skills; comfortable presenting to internal teams and external clients.

Highly organized and detail-oriented; able to manage multiple client initiatives simultaneously in a fast-paced, fluid agency environment.

Self-starter who brings fresh ideas and thrives on making B2B marketing more strategic and personalized.

Company

Terra

We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries.

Founded in 2013

New York, New York, USA

51-200 employees