Specialized Bicycle Components · 2 days ago

Brand Development Manager - Los Angeles, CA

California, United States

Full-time

Remote

Mid Level

$120K/yr - $140K/yr

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Responsibilities

Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.

Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.

Ensure new product introductions (NPI) are represented at launch and available in all premium partners.

Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.

Identify and establish new channels and partners for products like Globe and Turbo.

Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.

Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through.

Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.

Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.

Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.

Ensure adherence to sales guidelines and merchandising standards throughout the territory.

Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership.

Create a seamless rider journey by integrating click-and-collect and promotion programs.

Integrate Specialized.com into the overall channel strategy for a cohesive approach.

Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders.

Gather and report customer feedback to improve products, services, and overall customer experience.

Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise.

Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share.

Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.

Qualification

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Brand DevelopmentRetail ManagementSales StrategyMarket AnalysisCustomer Relationship ManagementEducation InitiativesSalesforceSpecialized University (SU)Event RepresentationPromotional ProgramsProduct Knowledge